The advantages of running social media advertising
Within digital marketing plans, advertising on social networks or Social Ads is one of the most powerful resources to achieve our business results. Today, this advertising solution adapts to all types of companies, budgets and needs. Companies are increasingly present in this channel, thanks to their good results and potential audiences are there.
If you want to include social media advertising in your digital marketing arsenal, don't miss this article! Let's talk about what Social Ads are, what are their advantages and how to implement them successfully.
What is social media advertising?
Advertising on social networks consists of showing ads paid by brands to the users of a social network, either intermingled in the content or in the form of a display. As a general rule, these ads follow a cost-per-click or CPC model, that is, the advertiser only pays if a user clicks on the ad.
Of course, there are many different types depending on the network where they are located. Today, these are the main platforms we have:
- Facebook Ads
The most popular network worldwide is not far behind when offering services to advertisers. Facebook has a very wide advertising interface, in which advertisers have all kinds of options to promote their content or present their products and services.
- Instagram Ads
Instagram and Facebook share the same advertising solution, so it is very easy to organize orchestrated campaigns. In this network what works best are campaigns with a high visual component.
- Twitter Ads
Although this network no longer enjoys the popularity of yesteryear, it is still a very interesting option when it comes to advertising. Among its social ads options we can find campaigns adapted to a wide variety of objectives: conversion, leads, application downloads ...
- YouTube Ads
If you want to promote your brand through videos, YouTube is a great place to insert your advertising. They are the most similar format to traditional spots.
- Snapchat Ads
Snapchat advertising is not yet popular in the Spanish market, which means you can experiment with your ads without worrying so much about the competition. It is ideal for carefree brands, with interactive options such as Sponsored Lenses and Sponsored Geofilters.
- etc.
Advantages of social media advertising
- It allows you to quickly increase your visibility. Social network algorithms such as Facebook make it difficult to reach many users organically. Although in theory it is still possible to develop your presence in this network without using paid advertisements, in practice it is a long and difficult process. Therefore, if you want to get your brand to Facebook users, ads are the most efficient way.
- You can reach a large potential audience. According to Statista, in 2018 there were 2.620 million users of social networks worldwide. In fact, the vast majority of internet users use social networks. But you still have to consider the type of social media that is popular in a location. If you are marketing your product in Singapore, it is important for you to know what kinds of social media marketing works in Singapore.
- They reach users where they are. Users spend a great deal of time on social networks, and activity figures also keep growing. Therefore, social media ads are an optimal way to reach them.
- The possibilities of segmentation are little less than infinite. Segmentation by demographic categories such as age, sex or location has lagged far behind. Social networks have a lot of information about users, and this makes it possible to target our ads with great precision based on their interests, behaviors and characteristics. You have no excuse for not reaching your ideal clients!
So...what are you waiting for?