How can you easily create a robust presence for your online shopping site?
Have you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just send out a tweet here and there. It’s going to take constant work and promotion if you want regular customers, and part of that is going to be a willingness to try new tactics, some that might even be out of your comfort zone.
Below you’ll find 3 easy, yet effective, ways to promote your online shop through various avenues. You won’t know what works for you till you try it, and just like a physical location, customers won’t show up if they don’t know you’re there.
- Provide your clients with discounts and deals regularly:
With more and more online market places being introduced to the market, retaining customers and building a loyal customer base has become very tough for several sites. However, surveys have shown that marketplaces that offer more offers and promo codes usually retain more customers. Nevertheless, to successfully entice your customers this should be a regular practice on your website. For instance, you can use several holidays to further enhance your sales and provide them with discounts like 31% off on father’s day or Christmas and etc. however, you should not just stick to holidays to give them discounts. To make your website more frequently visited, you have to simply offer great deals every now and then. This can further help you increase your brand’s online shopping statistics in Singapore.
- Use Email Marketing to Remind Customers to Shop:
When you first open your web store, you’ll want to send out an email announcing it to your database. Make sure it links directly from the email to your store. Once you’ve done this, start sending out weekly (if possible) newsletters that highlight your products with great images and persuasive, yet succinct, content that links directly to each product for easy purchasing. When you have sales, be sure to announce and promote them via email so customers can take advantage of your exclusive pricing right away. And while the inclusion of your products isn’t guaranteed, you can up your chances by taking amazing photos of your products and writing descriptive, typo-free product descriptions.
- Develop a blog:
A Blog is one of the best ways to make your presence felt in the online world. Not only does it make a more significant impact on your buyers, but it also helps your brand to reach more people. However, while writing a blog you must remember to add at least one relevant link that directs your customers to your store. Surveys showed that every 3 out of 4 people go and check the links included in any blog post that interests them. This will in turn your rate of exchange and build your customer base as well. This means that you should ensure that the content you are writing is interesting enough and can easily grab the attention of your customers.