This article reminds me of the restaurant business my family is running. Its been 3 years now, but the business is not going anywhere. My dad love the restaurant very much and wouldn't let it go. When I asked him why, he told me that he enjoys watching and interacting with customers and friends old and new, even though not many came to dine there. So, i think if he thinks that it is worthy as it makes them happy, then it is worthy.