Strategies are fundamental for a business, I think that without them it would be very difficult to manage a company for example, we must always have a plan, something that guides us in what we want to achieve, what would be the next step, all this with the intention that things do not get out of control and we can achieve the objectives, daily, weekly or monthly. It is important the organization and control in the management of the company as well as in the behavior of the employees, all must work for the same end, otherwise it is probable that the company has its unevenness.