Apple’s CEO Superbly Articulates How Privacy Need Not be Sacrificed for Technology

Tim Cook, CEO of Apple, in a speech at the Brussels' International Data Privacy Day event, beautifully articulated how technology does not need to undermine privacy.

The privacy challenges are real and the biggest barrier is awareness of the depth of what is at stake. It is momentous when the leader of one of the most influential and respected technology companies not only speaks about the challenges, but acts to protect people and bend-the-curve when it comes to finding that right balance of privacy.

Apple's stance and efforts to improve privacy are helping us all.