Target Corp Shows Danger in Taking Too Many Left Turns

in #politics7 years ago

Target-TGT.jpg

As if the giant retailer needed any more problems, Target Corp. CEO Brian Cornell has yet another one on his hands, perhaps the biggest in recent memory. At a recent industry event in Aspen, Colorado, Cornell stated that "The Hispanic consumer in the U.S. is shopping much less. They are staying home. They are going out less often."

(This article was originally published on Crush The Street -- https://crushthestreet.com/articles/breaking-news/target-corp-shows-danger-left-turns)

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Often cited as the major demographic that will take over America, Hispanics are regarded as the bread and butter of retail, and Target is no different. Retailers go well out of their way to cater to Hispanics, whether that involves inventory procurement or bilingual signage. Some companies are even lax on their documentation requirement, eschewing obedience to immigration law for cheaper labor.

But for all the extensive work that Target has performed for Hispanics, TGT stock remains one of the worst in the markets -- even against other retailers. For instance, TGT is down nearly 26% year-to-date, whereas chief rival Wal-Mart Stores is up over 10%.

Herein lies the disconnect between Target Corp's excuses and reality. Cornell can claim that Hispanics are staying home all he wants. He can blame President Trump and his crackdown on illegal immigration, even cite some Washington "think tank" to assuage his bias. None of that gets down to the heart of the matter.

Since Target announced that it will take a firm stand on gender identity issues, and thereby, open its restrooms to anyone, irrespective of gender, that created a firestorm from which they, and TGT stock, never recovered. Since announcing the awful corporate policy, TGT is down more than 33% in the markets. Furthermore, it has never reached its announcement-day highs.

TGT-stock.jpg

This, more than any other event, is the reason why Target is knee-deep inside its own troubles. Irrespective of its marketing data and political undercurrents, the reality is that a vast majority of Americans still care about core, ethical values. No matter how much TGT tries to push the transgender agenda, they will find resistance throughout the political and cultural spectrum.

But this is all the more true for Hispanics. Most Latin American families are deeply traditional, holding to Roman Catholic values. Additionally, Hispanics have a "machismo" culture and identity. To be considered "less than a man" is devastating to a typical Hispanic male. To insinuate that he is anything other than a healthy heterosexual amounts to fighting words.

But because Target is so engrained in political correctness, they can't tell their left from their right. Even though Hispanics largely vote Democrat, they absolutely do not support the broadening agenda of the left, which includes homosexuality, transgenderism, and non-Christianity based religions.

In this manner, Target took too many left turns. In attempting to please its allegedly liberal base, they patently offended its key demographic. This finally forces Target to decide which leftist policy is more important than the others.

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This is interesting..... makes sense. Target sacrificed a large portion of their customer base in an attempt to placate the -1% (Transgenders) of the of the American population. My biggest question is, why haven't they retracted and changed course? There has been plenty of time to do so and there still is. On a logical level, everyone knows that this is bad for business. Could it be that they're are being recompensed via some other source that most people are not aware of?

Yup, I'm the lead technical analyst at CTS, and they republish our articles across multiple networks, but thanks for looking out! :)

leftist always think that they are the best.... I cant even share my own opinion or thought with them....how can you do that with such brainwashed people...

Haha, I remember when they went hardcore left. Im not surprised sales have dropped. They basically alienated a large margin of their customer base.

It's obvious as to who they are and what they believe. You see this with many company leaders. I would not be surprised if this is not "forced" or "they could not rise to CEO" unless they hold this belief. In turn, they will be supported by Wall Street etc.... but going to far you just lose people.

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