I would say it has become modern trends, the routine, the fashion for females- both young and old to breach the skin.
They are looking for beauty! The beauty Nature has given to them, is fake, so they would look the original one; that is breaching the skin.
The effect of the breaching is what is evidence on the skin of most female-rashes soul and spore; what is term as skin disease. Let's try to keep our natural beauty.