BEST ONLINE MARKETING STRATEGY

in #netherlands5 years ago (edited)

This term is actually a container term, considering online marketing for companies can contain many different aspects. The core is to be a company want to promote a service or product online. There are of course several for this options available. The choice also depends on the available budget for both strategies like SEO and SEA.

It is of course important to first clarify what your target group is and where this can be found on the internet in particular. Does your target group make use of in particular social platforms so that you can advertise here targeted and fixed budget SEA.

Preliminary research is important to achieve maximum return and results from your marketing budget. Advertising and advertising have always been important to profile your business. But those days mostly online! You can check our Online marketing trends 2019 / 2020 on Httpmarketing.nl

The 5 most important online marketing tips:

online-marketing-bureau.jpg

1) Online marketing trends:

Create web texts for the visitor and not for the search engine. We cannot say it often enough: web texts are for the visitor and not for the search engine. This trend also continues in 2019. Make sure that every page on your website provides an answer to the visitor's question. What thought does the visitor come to the page? What does he / she expect to see? The better your page and website connect with the visitor, the longer the visitor stays and the better your website scores in the search engine.

2) Voice search in 2019/2020:

An addition to creating web texts for the visitor! the rise of voice search. A marketing trend that is coming over from America. Smart speakers such as the Amazon Alexa, Google Home and Apple HomePod have gained considerable ground there in recent years. The launch of the Dutch-speaking google home speaker (end of October 2018) is
therefore just the beginning.

3) Video continues its advance in 2019/2020:

It must not have escaped most of us; the presence of video. More and more companies are busy with video on social channels such as Facebook, Instagram and Youtube. We can certainly say that video is an important marketing trend for 2019. Video will become even more important in 2020. Studies expect video to be good for no less than 85% of total internet traffic in 2019.

4) Employer branding: Marketing deployment for HR purposes:

We see that companies are increasingly using the available marketing channels to attract new employees and create a brand experience for potential employees. So very effective strategy for human resources.

5) The further development of Google ads:

You will be surprised that Google Ads (formerly Google Adwords) is included in this list of online marketing trends for 2019. Yet we still think it is not so strange. Google Ads has of course been an established name in the field of online advertising for years. However, the name change in 2018 is not the only thing that has
changed in the area of Google Ads.

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