5 areas of business opportunities
- Market area / Microlevel: advantages and attractiveness of the market sector
It is unlikely that your product will appeal to all consumers, so focus on one sector of the market.
- Industry / Macro level: the attractiveness of the industry
Now we should pay attention to the whole industry from the position of the macrolevel. Identify other industries that compete with yours and wonder how easy it will be for you to enter into it. If so, then there is a downside to the medal - your example will be followed by your potential competitors.
- Industry
It's time to consider your industry in detail. Think about what knowledge and technology you need in order to maintain a competitive advantage.
- Team Area: ability to follow critical success factors
Answer the following questions:
What decisions and activities will significantly harm your business if you make mistakes in them?
What decisions and activities can bring significant profits if they are performed correctly?
Think about the skills and abilities of your team. Are you sure that your team is able to perform its work effectively? Are there any gaps in their knowledge?
- Command area: connectivity, incoherence throughout the value chain
Think of suppliers and investors. Who do you know from those suppliers who will provide you with the necessary material on time? How good are you with them? Do you have any familiar investors?
Also write down a list of potential distributors and analyze potential customers. How can you effectively link the first to the second?
You have to do a lot of work so that your environment does not have a weak link. Think carefully and learn to negotiate.