INTERNET ADVERTISING STRATEGY FOR LOCAL BUSINESSES
Local business implies a certain location and the area in which it is directly located. Its main feature is the limitation of places for advertising.
Google AdWords and Facebook are a great solution for local businesses. They limit targeting of your ads to a specific location in different tools:
Google AdWords
This service allows you to select a point within the radius of which your advertisement will be shown and target specific objects. But this segment prevails in Western countries.Facebook (and Instagram)
This large-scale social network provides maximum information about users and divides them by region. Moreover, it shows who lives in one place all the time and who comes for a while.
Advertising in Instagram is developed and configured via Facebook, and now it is the most affordable.
Now you need to find out where your target audience is. For this purpose, there are three local business strategies. They can be used individually and simultaneously.
- Attracting an audience that is already interested.
To do this, use the display of advertising to those who:
- Search your company if the site is not shown in free issue;
- looking for your service in the area where your company is located.
If your business is displayed on such requests, it means that exclusively target visitors come to you. Google AdWords handles this task.
Call to action.
You need to interest the potential client with a banner, an interesting offer. Develop a promotion, show advertising posts via social networks or media links. Success will depend on the quality of the promotional offer. Google AdWords and Facebook/Instagram will help you here.Working with your audience
For repeated intersections with those who came to your site use -remarketing/retargeting. Through this code, the site remembers users and continues to show them ads. This allows you to maintain the visibility of the brand, introduce new products and talk about personal discounts.
Summing up. For local business it is important to choose the right location and requests, and through native advertising on social networks, you will get a good promotion with the right location for display.