334 Types of emotions you can use in your marketing materials
When it comes to marketing, your ability to connect with your target audience will determine the success of your marketing campaigns. And since your prospects are humans (I hope), you are dealing with creatures of emotions.
By incorporating emotions into your marketing copy, your readers will feel a deeper sense of connection, because you understand them.
A few examples are:
Are you constantly worried about your deteriorating health?
When you look at the declining sales figures, do you get overwhelmed with a strong sense of uncertainty?
Do you want peace of mind knowing your insurance policies are going to keep you and your family safe?
So in this post, I'll try to list down all the emotions, separated by positive and negative ones, which you can use.
While not all the words are considered emotions, they do invoke emotions, so I added them too. You may notice some that are similar, but let's just say I like Thesauruses. :)
Positive Emotions
- Affectionate
- Amazed
- Amazing
- Amused
- Appreciated
- Appreciative
- Attached
- Beautiful
- Bold
- Brave
- Calm
- Capable
- Captivated
- Challenged
- Charmed
- Cheeky
- Cheerful
- Cherished
- Childlike
- Compassionate
- Contented
- Crazy (about)
- Curious
- Delighted
- Desired
- Determine
- Devoted
- Dominant
- Eager
- Ecstatic
- Elated
- Elevated
- Enchanted
- Energetic
- Enjoy
- Excited
- Faithful
- Fascinated
- Flirtatious
- Focused
- Fond
- Freed
- Freedom
- Full
- Gay
- Generous
- Giving
- Grateful
- Gratified
- Groovy
- Grounded
- Happy
- Heavenly
- Helpful
- Heroic
- High
- Honoured
- Hopeful
- Hopeless
- Humbled
- Hungry
- Impressed
- Incredible
- Infatuated
- Inspired
- Invincible
- Joy
- Joyous
- Keen
- Lively
- Lustful
- Motivated
- Outstanding
- Overjoyed
- Passionate
- Peaceful
- Pleasant
- Pleased
- Pretty
- Proud
- Relaxed
- Relieved
- Respected
- Rewarded
- Righteous
- Safe
- Satisfied
- Settled
- Sexy
- Silly
- Superior
- Tenacious
- Thirsty
- Thrilled
- Tolerant
- Touched
- Trusting
- Unique
- Valued
- Wanted
- Wonderful
- Youthful
- Zany
- Zestful
Negative Emotions
- Abandoned
- Abused
- Adamant
- Adrift
- Afraid
- Aggravated
- Alarmed
- Alienated
- Alone
- Anger
- Anguish
- Annoyed
- Anxious
- Apologetic
- Appalled
- Apprehensive
- Ashamed
- Awful
- Awkward
- Baffled
- Belittled
- Betrayed
- Bitchy
- Bitter
- Blue
- Bored
- Bugged
- Burned up
- Careful
- Challenged
- Chaotic
- Cheapened
- Cheated
- Choked
- Cold
- Companionless
- Competitive
- Complete
- Confounded
- Confused
- Cranky
- Criticised
- Cruel
- Crushed
- Cut off
- Damaged
- Deceitful
- Defensive
- Degraded
- Dejected
- Depreciated
- Depressed
- Deserted
- Despair
- Desperate
- Destroyed
- Devastated
- Different
- Disappointed
- Discarded
- Discontented
- Discouraged
- Distant
- Distasteful
- Distracted
- Disturbed
- Dizzy
- Dominated
- Down-graded
- Dried up
- Dumbfounded
- Embarrassed
- Empty
- Enraged
- Envious
- Estranged
- Exhausted
- Exposed
- Faithless
- Fear
- Fear of Missing Out
- Fed up
- Fidgety
- Foolish
- Forsaken
- Frightened
- Frustrated
- Furious
- Galled
- Grief
- Grim
- Grouchy
- Guilty
- Gullible
- Haggard
- Hate
- Heated
- Homesick
- Hopeless
- Horrible
- Horrified
- Hostile
- Humiliated
- Hungry
- Hysterical
- Ill-equipped
- Ill-tempered
- Impaired
- Impatient
- Important
- Incapable
- Incomplete
- Indecisive
- Infuriated
- Injured
- Injustice
- Insecure
- Insignificant
- Intense
- Intimidated
- Irritated
- Isolated
- Jealous
- Jumpy
- Lack of respect/Disrespected
- Lack of self-esteem
- Lack of trust
- Lazy
- Let down
- Lonely
- Low confidence
- Lustful
- Mad
- Maligned
- Marginalized
- Marred
- Mean
- Melancholy
- Miserable
- Misunderstood
- Mocked
- Moody
- Mortified
- Mournful
- Narcissistic
- Naughty
- Neglected
- Nervous
- Obnoxious
- Odd
- Oppressed
- Ostracised
- Outcast
- Outraged
- Pain
- Panicked
- Paralyzed
- Persecuted
- Petrified
- Pissed
- Pity
- Powerless
- Pressured
- Provoked
- Punished
- Puzzled
- Queer
- Rattled
- Regretful
- Rejected
- Reluctant
- Remorseful
- Resentful
- Ridiculed
- Sad
- Scared
- Shaken
- Shaky
- Sheepish
- Shocked
- Shy
- Side-lined
- Sinful
- Solemn
- Sorrowful
- Sorry
- Speechless
- Spiteful
- Stubborn
- Stuffed
- Stunned
- Stupid
- Suppressed
- Taken for a ride
- Taken for granted
- Taken-aback
- Tearful
- Tempted
- Tensed
- Threatened
- Thwarted
- Ticked off
- Timid
- Tired
- Tortured
- Trapped
- Troubled
- Uncherished
- Uncomfortable
- Uneasy
- Unfair
- Unhappy
- Unimportant
- Uptight
- Used
- Useless
- Vengeful
- Vindictive
- Violet
- Vulnerable
- Wary
- Weak
- Weary
- Whiney
- Wicked
- Withdrawn
- Worthless
- Wound Up
- Wrecked
- Wronged
Sorry that there are more negative emotions than positives ones. Cheer up!
I prefer to keep my titles on Steemit short because readers cannot preview the full title if it's exceeding a certain length. But then I feel that they become dull.. What's your advice for writing a short title that packs a lot of emotion in it? @maverickfoo
That's always a challenge, although it affects email subject lines more than blog titles.
It's a constant battle between short but not engaging, and long but not eye-catching.
Spilt test results does show that there's a higher click through rate for shorter titles, but that doesn't guarantee engagement too.
Sadly, I have not direct answer, haha. Of course my priority is to first go for short and punchy, but failing which, I'll just go with what "reads" right.
thanks to @bitrocker2020
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