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RE: Crowdsourcing the Future w/Marketing Plan Announcement

in #marketing4 years ago

Can’t really say I’m over the moon with this update. For this reason: I had to listen to it 3 times and still got lost in what I can expect. I can’t make anybody enthusiastic with this. I don't even know what this means:

  1. Open market of growth proposals and Steem based projects

  2. Cooperative idea sharing driven by a community based decision making process

  3. Projects partnering with one another with the Steem community and with the Steemit team.

  4. Designing protocols that will help organize the Steem community

  5. Clarifying publishing strategies and tactics to be used once Steemit.com is optimized to capitalize on marketing efforts.

  6. Influence and outreach with the community…hone methods…AB tests…choose the right community…in advance (WHAT?!)

  7. Experimenting with methods accelerating the development of partner projects on the Steem blockchain.

It's just a bit too vague for me. I do love the enthusiasm you two clearly have for the platform but I feel that simplifying the language a bit would help a lot.

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I have the same feeling when I'm listening to the politicians on TV. They can talk for hours and they are all excited. It's sounds great, but you can't understand or repeat a thing. To understand? No way. My take on this is more like : steemit hired two guys to tell us that marketing is our job to do and if it's fail it'll be our fault. But hey, who I'm here? And what do I know. I really hope that I'm not a bag holder here. Not sure at all.

I had 10000 steem waiting to power up after the anticipated marketing update this week, but after this train wreck I sold it all on bittrex, and will sell another 5000 on Friday when i get my power down. @ats-david needs to a blog post and rip these steemit marketing dudes some new assholes

I hope this is good enough for now...

SPECIAL REPORT

EPIC! ... and fun

Exactly how I feel! What did they actually say? I understand that much ....wait for new updates

The technical term is gobbledygook.

Hi @exyle as @andrarchy noted we're starting abstract. Yes, it can sound a bit vague now, but it will clarify later... this is about giving you a 'map of the territory' before we dive deeper.

Take #1 to #4... What does that mean?
It means developing a system for actually getting things done. For example...
Where do you post a growth idea?
How do you know if anyone wants to help you do it, and what should you do then?
How do we keep track of growth ideas?
How do we coordinate our resources (time, people, money) to ideas?
How do we judge the value of these ideas?
How do we vote on ideas? How do we stop failed ideas?

As you can see, the simple question of 'how do we organize the Steem community' gets very gritty, very fast. If we are asking and answering those questions for each idea, we're wasting a colossal amount of time and energy.

If we can make a streamlined system the first time, we'll be able to put all that saved energy into living better lives, and achieving more success.

The whole point of crowdsourcing is scaling, so we mind as well make it efficient from the start. But I didn't think it was appropriate to dive into this level of detail... which would be my mistake. Sorry for the misunderstanding, I'll strive to be clearer going forward.

MY brain would explode trying to decipher 1 to 7, this is the day I feel the worst ever about steemit , these guys better get thier shit together... or else

So freaking true @craig-grant !!!

Noted @exyle, thanks for the well articulated feedback. Not to make excuses but for stuff like this I think you need to start high level (abstract) and work your way down to the details. But we can always do better at simplifying our ideas and explaining them better. Thanks again, very helpful.

A very good concise summary. Completely accurate.

I know what you mean Craig, however I'm witholding judgement, I have been highly critical at the lack of marketing. So some noise is good, let's hope in time it turns out to be the right noise.

Cg

they will figure it all out eventually, will take a few weeks it seems, the time they need for more development

Brian Page 2.0? Marketing "guru" tells us he will teach us how to market Steem but doesn't reveal how.

By that reference, I see you've been around (the graphene family) for a while. I'm beginigng tô get a strange feeling that Steemit is Bitshares part 2.................excelente superior technology, but poor business execution. Time will tell.

@exyle @andrarchy
This is how I understand it:

  1. Open market of growth proposals and Steem based projects
    = You can propose a project and the community will decide if you get the support/funding.

  2. Cooperative idea sharing driven by a community based decision making process
    = A place where ideas are gathered and then the community decides on the best ideas and on execution.

  3. Projects partnering with one another with the Steem community and with the Steemit team.
    = Bringing together people with one another and with the Steemit team, so that they can cooperate productively

  4. Designing protocols that will help organize the Steem community
    = The necessary infrastructure for points 1-3 to actually work

  5. Clarifying publishing strategies and tactics to be used once Steemit.com is optimized to capitalize on marketing efforts.
    = Better communication with the user base (you and me) about future moves

  6. Influence and outreach with the community…hone methods…AB tests…choose the right community…in advance (WHAT?!)
    = Ways to increase your influence and outreach with the help of the community / hone methods (no clue) / AB tests: test different designs of the Steemit website to see which get the most conversion / choose the right community (no clue)

  7. Experimenting with methods accelerating the development of partner projects on the Steem blockchain.
    = Find ways how to promote Steemit apps or other projects like Busy

Basically, they want to channel the energy that everybody is putting into helping Steemit. Until now, most efforts and great ideas have been lost into posts that have been long forgotten and nobody is reading anymore. A place where all this information is bundled, refined and used to build upon, will greatly help Steemit.

Hi @homosapiens,

You're on the right track with this. We have all this energy that's being lost into the void. That's just a waste. But a few guys will never be able to do what this community can collectively. And as said previously, us doing all the marketing alone won't scale.

So while the technology we need to have a more competitive product (communities, effortless onboarding) is in production, we need to create the protocols and systems that allow us to effectively use our time and energy.

We could lay out documentation on influencer engagement tomorrow, but what would be the point? We have no way of effectively coordinating, no way of deciding where to focus our efforts. Meanwhile all the brilliant ideas go unnoticed, because it would still be a top down approach. So instead we'd like to create the structures for putting all the great efforts to good use.

Given your comments, it seems you really get that, so good on you.

You are correct. Stick to the game plan, there are a lot of naysayers.

Indeed. The plan needs more clarity in my opinion. I do hope that the "Steem Growth Plan for 2017" that is to be released next week is going to be less vague. Energy and enthusiasm is great, but what we all need now is a precise mission/vision, business plan, SWOT analysis and to focus on projects that best fit the core competencies of the Steemit/Steem community and leading team.

Cheers and Steem on!

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