Coolest Monkey in the Jungle - WTF?

in life •  2 years ago  (edited)

Wanna see what not to do in a national advertising campaign as a major retailer?

Basically this:

IMG_8952.JPG (from H&M)

Yes H&M put out one of the most blatantly racist ads ever, it's hard to believe nobody put the keibash on this one.

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They probably just wanted to get people talking about their brand and thought, "any publicity is good publicity". I try to avoid the big corporate brands as much as possible anyway, especially "fashion" brands.

Hey @natubat I don't think that's the case. They are from Sweden so probably didn't connect the dots. The sweater itself is fine, but the choice of model for that specific slogan was definitely a mistake!