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RE: Coolest Monkey in the Jungle - WTF?
They probably just wanted to get people talking about their brand and thought, "any publicity is good publicity". I try to avoid the big corporate brands as much as possible anyway, especially "fashion" brands.
Hey @natubat I don't think that's the case. They are from Sweden so probably didn't connect the dots. The sweater itself is fine, but the choice of model for that specific slogan was definitely a mistake!