Before you can communicate directly with your customer, you should spend time to understand who your customer is. This will depend on the type of product you sell, your aptitude and other factors, but the basic information will be the same.

For example, if you are a car salesman, you need to know that customers come to buy you a car. This is very clear, but the truth is that it is missed by the sellers. Similarly, if you are a real estate agent, people come to you to buy a house or sell a house. If you want to be a sales professional, you need to understand their basic needs before interacting with customers. The sales process has a lot of complex components, but the sales process starts with understanding the basic needs of the customer.

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