Innovation
What is innovation? It is the ability to put two things together while able to attain the objectives of these two things more conveniently and less costly. For example, today travellers are using wheeled luggages, an invention by combining a roller board with a luggage or suitcase. Prior to such invention, travelers had to place their luggages on roller boards which was comparatively not as convenient as using the wheeled suitcases today.
People who are able to combine two items and turn them into a new product are not only innovative but such innovation is also a contribution, which is likely saleable and to generate wealth. Nowadays, most people are using smart phone which is both a handphone and a camera. Comparatively, owning a handphone which is without a built in camera today is almost like continue holding onto an obsolete practice, which will fade away.
(Internet images from google search
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this is something that @calvinlee always brings up, together with his example of Reese - chocolate & peanut butter :)