What they don't want you to know – And what I think you should – Intro Post

in introduceyourself •  2 years ago


(Not my hat...not my army)

Hey, it's so good to be here. I am really looking forward to being part of this community.

So, who am I?

I am a copywriter/writer by trade. I have a personal blog
where I publish mostly subjects close to my heart and my business website
where I publish articles about copywriting and the science of persuasion.

However, I am not your common or garden regular copywriter.

Nope! I don't like over the top sales fluff and I don't do it.

Our tag line is 'Intelligent Copy for Smart People'.

Like you.

I tend to post 'Revelation of the Method' type posts...you know...showing you where the whole science of persuasion came from, and how to recognise it when you see it.

I am a big dog lover too (you can see a photo of my 12 year old Parson Russell Terrier on Steemit here)
and am professionally qualified Canine Therapist which I practice in my spare time.

Oh...and before I took to writing full time I worked in the UK Financial Services industry for over 20 years ….anyhow...moving on…

And did I mention I live in Hungary? Not far from this place:

So, to put my money where my mouth is….here are 3 Word Hacks You Can Use to Entice Your Readers Into Action…

Ready?

Okay:

1. The Universal Quantifier

A universal quantifier is a clever way to describe all encompassing, big global words such as ‘all’, ‘everyone’, ‘always’, ‘most people’ and ‘nobody’.

Why are they useful for a copywriter or anyone who wants to persuade?

Because they imply there are no exceptions (and hence no choices).

Here is a basic example:

“Everyone thinks it’s hard to make lots of money. But with these simple tips anyone can become rich”.

See how it works?

2. The Binder

The ‘bind’ sentence is great because it appears to give the reader options and the illusion of choice, whereas in fact it only really gives a limited choice of comparable alternatives – one of which the reader usually subconsciously feels bound to accept.

There are several types of ‘binds’ from the ‘simple’ variety e.g.

“Would you like to buy this sofa or that one?” to the ‘double bind’ e.g. “Be spontaneous now”.

Clever huh!

3. The Tag Question

This is the act of adding a question to the end of a statement to soften the target’s resistance and gently guide them into passive agreement.

Here are some simple examples:

“Today is the day you are going to stop smoking. It is, isn’t it?” or “Take control of your future today, you would like that wouldn’t you?”

Why does the ‘Tag’ question work?

Probably because it helps distract and divert the conscious part of the mind from any objections to the main core statement, does it not?
~
You can see (and hear) examples of these language patterns all over the place from alluring adverts to persuasive politicians.

I find it good practice to keep my eyes (and ears) peeled for these techniques (and many more which I will be posting about in the future).

It’s good for developing your own skills and of course useful to stop being inadvertently misdirected yourself, if you know what I mean?

I would love it if you would follow me here on Steemit. I will be posting often so you won't miss out. You can also visit my websites here and here

I am also on social:

Twitter: @KreativForditas
Instagram: @KreativForditas

Ciao for now!

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Followed and upvoted! Thank you for this bit of helpful information, kreativ. Looking forward to reading more of your posts!

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Thank you. Just been over to 'visit' you too. Great to connect. :-)

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Thank you @bullionstackers appreciate it :-)

Welcome and thanks for sharing some of your wisdom. I look forward to more posts about this sort of thing.

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Thank you @thecryptofiend. Much appreciated.

Hi @Kreativ. I really liked that list! They are surprisingly good even when I say it to myself. :-)
Upvoted and followed.

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Thank you @andyeken . I have more to come...but didn't want to over egg my intro :-)

This is extremely important information, I followed you. I would like to become a good article writer, hopefully can learn more good tips from you.

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Great stuff @freddy008 and thank you for following and commenting. I will be posting more tips so hopefully you will get some good information to help. Have a great day :-)

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I had similar ideas that I wrote about, I am also interested in marketing and journalism techniques:
https://steemit.com/steemit/@freddy008/get-more-steemit-followers

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I will take a look. Thanks :-)

My favorite binder .. the 1st to use I believe in marketing was Prego.
What is your favorite spaghetti sauce Prego original or (Whatever new one they came up with) ...
2nd fav. What is your fave Pepsi or coke !
marketers from HELL ! lol Love your work btw !, sorry i missed this post as I am very new. keep up the good work !

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Thank you @jstreetman ...Pepsi or Coke...that's a great one. I have not seen the Prego ad...but very good. I am new too and following you now :-)