4 Social Media Recruiting Trends to Watch for in 2018

If you talk over with concerning anyone World Health Organization works in talent acquisition, they’ll say that recruiting in today’s market is tougher and tougher than ever before. Between the shifting expectations of job seekers to the inflated competition for prime talent, firms are forced to enhance and modernize their recruiting ways.

One of the most important trends in recruiting over the past decade has been the increase of social media to draw in and convert talent. This follow even got its own buzz term – 'social recruiting' - however this unit of time trend has managed to stay around and evolve as social media has done an equivalent. And it’s the forward-thinking organizations World Health Organization have taken advantage of those changes that have benefited the foremost.

This is why it's important for firms (especially little businesses) to actively use social media to help in recruiting efforts. however so as to urge the most effective ROI, recruiting leaders ought to continue prime of the newest trends going down inside the social media world.

For 2018 particularly, there area unit four major trends that recruiters and talent acquisition groups ought to watch.

1. LinkedIn is currently quite simply an expert Network
   When social media recruiting initial rose to prominence, LinkedIn was the platform of selection for recruiters and candidates alike. thought of the “professional social network,” LinkedIn use this distinction to differentiate from competitors like Facebook and Twitter.

However, as LinkedIn began to lag behind different social networks, and as new platforms rose in quality, some inside the business began to surprise if LinkedIn was still well worth the time and resources. It positively is, and here's why:

In 2017, LinkedIn formally hit 530 million members, AN astonishing and spectacular exploit. after you dig a bit deeper into however this revived growth occurred, it's to try and do with a significant shift within the use of the platform. rather than being simply a networking website, LinkedIn has shifted into a significant content platform.

With 100,000 new articles being printed weekly, LinkedIn is manufacturing new, organic content at a record pace. This presents inventive recruiting groups a chance to alter their LinkedIn identity, and attract candidates on the platform in new ways that. Failing to require advantage of the “new” LinkedIn can nearly actually cause organizations to lose prime talent to their additional digitally-focused competition.

1. Instagram Stories area unit succeeding huge factor for Social Recruiting
   The rise of Instagram over the last many years has been maybe the most important chance for social recruiting in a very while. The leader stigmatisation opportunities Instagram presents are often an important part of a talent acquisition strategy, and once the platform free their Instagram Stories feature this past year, it all over again modified the sport for social recruiting.

According to dubdub, a mobile video platform, Instagram Stories receive thirty fifth additional views for brands compared to Snapchat Stories. additionally, a special study conducted by Iconosquare found that the increase of Instagram Stories has light-emitting diode to a decrease in regular post engagement.

This means that firms exploitation Instagram for leader stigmatisation and recruiting functions ought to climb on this trend currently, or risk missing out on followers, engagement and (more importantly) potential new hires.

It wouldn’t surprise ME in any respect if by the top of 2018, Instagram Stories area unit major a part of triple-crown social recruiting ways.

1. Generation Z has (Finally) Arrived
   It appears like solely yesterday that recruiting groups had to form major changes to their efforts thanks to Millennials, however even as most talent acquisition departments found out a way to attract and convert this cluster of job seekers, information Z has arrived to all over again disrupt the recruiting business.

We won’t pay time particularisation all the variations between Millennials and information Z (you will realize some here), except for recruiting groups, understanding what information Z expects once trying to find jobs and internships is crucial, so your method is optimized for once this cluster hits the market fully force.

Growing up in AN almost-completely digital world, the expectations of information Z once it involves all things digital exceed even those of Millennials. this suggests that they are active on social media, particularly the newest, trending networks.

By not maintaining with the newest social media updates (or worse not being on social networks at all), employers of all sizes risk missing out utterly on this key demographic. Doing therefore would deal a significant blow to recruiting efforts as information Z takes encompasses a bigger share of the duty market.

1. Passive Candidates area unit additional prevailing than Ever
   Another recruiting buzz term that is up in quality is that the 'passive candidate'. These area unit those that area unit presently utilized and aren’t actively trying to find a replacement chance, however would be receptive discussing a replacement role if it came on.

With upwards of 70-75% of the manpower currently thought of passive, social media allows businesses to supply helpful, academic content geared toward this candidate pool to urge them at home with your whole. Social listening tools particularly area unit valuable resources once making an attempt to seek out this sort of candidate.

By obtaining passive candidates performing on social media, firms will begin to forge relationships which might facilitate convert your ideal candidates to depart their current role for one at your organization within the future. while not a social recruiting strategy, this could convince be an especially troublesome task.

Don’t underestimate however necessary social media is in attracting passive candidates.

Social Recruiting is Here to remain
When social media and recruiting initial mixed, it absolutely was met with tons of resistance from the talent acquisition community, but as firms began to check the worth in social recruiting - and really saw results from this methodology - it became a standard follow within the business.

As social media continues to evolve, and new platforms acquire the market, it seems that social recruiting can still be a key a part of fashionable talent acquisition ways. the businesses and recruiting groups that suppose outside the box stand to learn the foremost - and attract the most effective doable talent.