Publishers and creators are struggling to take advantage of their digital content
It's hard for publishers to get a critical mass of paying customers.
Ad revenue hit hard with the advent of ad blockers.
Tips and donations are not eligible due to micro payment processing fees.
Large social networks like Facebook take advantage of publishers but do not share revenue.
To allow publishers to create tokens that help monetize content and grow the community
Token enables publishers to create mutually beneficial community-based economic incentives to foster platform growth.
Smart tokens with near instant settlement and zero transaction costs open up new non-advertising business models.
Publishers may also use tokens to raise funds through 'Initial Coin Offering' (ICO).
What is Smart Media Token?
Smart Media Tokens (SMT) are native digital assets on the Steem block chain that can be quickly launched by anyone to help monetize online content and create incentives to drive the desired user behavior.
They are like the ERC-20 Ethereum token, but with certain 'Proof-of-Brain' properties and token distribution reward systems designed specifically for the digital content business.