How cool is THAT?!

I wanted to bring this up precisely because it increasingly feels to me like we live in a world where integrity has become this strange slippery fish, rather than-- as you said-- simply about doing what is right.

Certainly, there are situations where people have differing interpretations of "right," but on the whole, most people know what "right action" looks like, and most people also understand the notion of "do no harm" even when that may not be 100% in alignment with their immediate objectives. "OK, so I will NOT dump this bucket of sewage in the creek just because it is 'easy' because there are kids swimming donwstream, and they will get sick. Even if nobody will even know it was me."

But more and more, people don't think beyond their personal and immediate gratification... consequences be damned...