How to Do an Instagram Audit That Improves Your Performance!
Has the level of activity on Instagram decreased? Perhaps no matter what strategies you use, your business will stabilize. That’s when you need to take a good look at your profile and find out what’s good and what’s not good for your brand. An Instagram account audit will help with that.
Before the Audit
Before you start an audit on Instagram, there are a few things you need to take care of. First, you need to know exactly why you are using Instagram for your business in the first place. What do you want to get from your Instagram account? In other words, what is the purpose of an Instagram account?
An Instagram audit should help determine how well you have achieved these goals.And for that, you need to reduce the KPI to fit the goal. Depending on what’s important to you, you can consider audience growth, engagement, congestion, and more. You can also have different goals and KPIs for different campaigns.
Audit Your Instagram Content
The key to Instagram’s success is to share content that is relevant to your target audience. Therefore, checking an Instagram account should start with a thorough evaluation of its content. The goal is to determine which type of content works best for your Instagram strategy.
Check Your Content Quality
Are you uploading high resolution images and videos? Or do you have a lot of blurry and low resolution images? This can significantly reduce the overall aesthetics, not to mention the reliability of your account. Adherence to the recommended image sizes for Instagram can solve and prevent many quality problems. Ideally, your images should be 1080 x 1080 pixels for ribbon posts and 1080 x 1920 pixels for Stories.
Assess Your Content Relevance
For your content to be in sync with your audience, it needs to be relevant to them. Does it suit your interests or address your pain points? Check out the comments to find out what people have to say about your posts. You can also review your most successful posts and compare these posts to your other feed. The local Instagram Insights tool will show you your best news and best stories. With this information, you can determine which type of content will engage your audience the most.
Check Your Overall Content Mix
Do you publish good types of content? Your feed on Instagram should have a balanced mix of ad and non-ad content as well as user-created content. This will help you create a complete ribbon that clearly shows your brand. Remember to switch between different content formats instead of just focusing on photo posts.
Analyze Your Hashtags
Since hashtags play a crucial role in the Instagram algorithm, it is very important that your Instagram audit report also includes hashtag analysis. The goal is to determine which hashtags you are using and which one is right for you. You can then use this information to optimize your content strategy and future posts for better visibility and engagement.