THRIVE:BRINGING THE DIGITAL ADVERTISEMENT MARKETPLACE UNDER ONE ROOF
The last few years have been a hailstorm for the digital-advertising industry. The international spend on advertisement has been consistently on an increase since 2010 and is predicted to be 228 billion U.S. dollars in 2017. Out of all the various media spends, mobile captures the biggest place in the market where It has been projected to reach 247 billion U.S. dollars in 2020. With the increase in the digital advertising activity, there comes a number of issues like brand safety and transparency which calls for a decentralized ad marketplace.
With the advent of blockchain technology, it has made it has made the impossible possible. Thrive Labs uses this technology where their core aim lies in building a better internet, together. Thrive Labs is a Weboom LTD company, and is the #4 value-added services merchant in Italy with a wide variety of experience in the digital advertising vertical.
The project comes with two sides, supply and demand. On the supply side of the project, we have our publishers who are looking out for reduced fees but maximum transparency in ad rules. On the demand end of the project, we have our advertisers who focus on receiving brand protection and effective retargeting to maximize their ads conversion.
Both can be done on Thrive Labs with it’s excellent Reviewers’ community, and the reward system to ensure that there is a premium place for advertisers.
Thrive’s follows a meritocratic model where the assigned token’s identical prize of 10€ to each winning reviewer plus 5€ to be shared among the 20% top contributors. We have the user reward system in place which there is confidentially maintained in the consumer’s data sharing.
With more and more publishers investing In relevant and valuable content, there comes an issue of poorly regulated monopolistic platforms. But Thrive’s platform efficiently tackles these issues by giving the users a reliable, transparent and sustainable marketplace which is reputation based. We have also built an algorithm which handles all the issues related to fraudulency issues.
THRIVE LABS BLOCKCHAIN
In thrive, blockchain is used in a manner where it identifies a technology based on distributed database logic. It has the feature of a time stamp. Since it is built up of blocks, includes the hash a non-invertible algorithmic. It brings in 100% transparency and security using smart contracts with all competitive advantages. Proof-of-Stake has been implemented to validate all the transactions that takes place on Thrive.
TOKEN GENERATION EVENT
The total supply of coins is currently at 200’000’000 THRT + Bonus. Our Hard Capital is at 25’000’000 EUR. 1 THRT will be corresponding to 0.25 EUR. Our token distribution is under the planning stage, where it is divided into 3 segments - investors Private round, a public Pre-sales and a Public Sales public rounds.
CONCLUSION
The project would not have been possible without our core team Giuseppe Calabrò, Cataldo Franzone, Viviana, Giuseppe Scordino and all the others who contributed towards making Thrive what it is today. We place our core values in trust, excellence, passion and care, which clearly reflects as our competitive advantage in the model that we have built.
To know more visit:
Website : https://ico.thrivelabs.io/
Whitepaper : https://ico.thrivelabs.io/documents/thrive_whitepaper.pdf
Twitter : https://twitter.com/WeareThrivelabs
By: karanj
Btalk profile: https://bitcointalk.org/index.php?action=profile;u=1030341