NOIZ CHAIN: An Artificial Intelligence-Based Ad Exchange Network

With our everyday engagement to the digital world, we often see ourselves going through various ads that can come to us into three forms – informational, annoying or scam. What is truly gruesome is the possibility of our personal information getting leaked because of our interaction to some ads.

As a user, we wish to browse through as seamlessly as possible but as businesses try to get into the digital world, the need for them to comply to some digital marketing techniques has become vital for business reasons and we truly understand that. If only ads will be directed to us in a clear and concise manner that is relevant to our preferences, then digital ads will come in to us as an informational and effective one.

As for the digital business sectors, there are also various concerns that ad advertisers and publishers need to address for them to generate real ROI to businesses and avoid consumers and users from getting scared of interacting to their ads.

To step up the digital ad business sector, the team of NOIZ CHAIN has created a solution that will help solve problems that users, advertisers and publishers occasionally encounter every day.

The team promises the world a better viewing and engagement of digital ads. Upon integrating both Artificial Intelligence and Blockchain Technology in the NOIZ CHAIN platform, users will now feel more secured with their personal information from not getting leaked and better and more relevant ads will be targeted to them more, advertisers will now become more complacent upon knowing that results and ROI are coming their way and publishers will now be able to deliver quality outputs being held liable to any false and faulty business dealing they will be doing through the surveillance of the consensus based ecosystem of NOIZ CHAIN.

Industry Problems Noiz Chain Platform Will Fix

There are three entities that will greatly benefit from the solution the NOIZ CHAIN platform can make - the consumer, publisher and advertiser. Despite all the current problems, NOIZ CHAIN will fix them all with one solution making sure to raise the bars of the digital ads industry.

For the advertiser…

The greatest issue advertisers tend to have with the current digital ad industry is the emergence of bots. With this present and with the current state of the digital ad industry, advertisers are slowly declining away from the digital marketing techniques for not having been able to see impressive results and real ROI.

The bots imitate clicks and views of that from people thus giving false results on the advertiser sites. Believing that they have reached thousands of people with their products and services, advertisers will eventually find out that the traffic they have gained is actually that of an algorithm created by few.

For the publisher…

What publishers should fight is the possibility of data leakage. Without them being able to ensure consumers of a safe and secured transaction, consumers might never get to trust any ad networks or ad publishers ever again. What is more difficult is that this mistrust will lead to the total downfall of the digital ad industry.

Privacy of information is indeed very important in the digital industry. With so many outlets for a possibility of information leakage, there should be at least one platform that will make consumers feel safe upon using their services.

Another issue publishers should solve is the lack of transparency of the status of the ads with the intermediary entity in between publishers and advertisers called ad exchange networks.

For the consumer…

As stated beforehand, ads can come in three forms – informational, annoying and scam. Consumers are getting tired of seeing irrelevant ads that make online engagement tiresome and unsecured. With the so many issues arising such as getting information leaked, consumers are now getting scared to engage with ads.

This issue should be addressed as soon as possible to not lose the interest of consumers.

The NOIZ CHAIN Solution

#1 Being a Cognitive Ad Network

What makes NOIZ CHAIN a cognitive ad networks is because of its utilization of three types of Artificial Intelligence or AI.

The first AI called NIKOLA is what makes the platform really cognitive. This is an AI that will work with consumers and learn from them their preferences and collect gathered information so that when the advertiser gets a hold of it they will know your preference and will now start giving you more and more relevant ads.

The consumers’ engagement with NIKOLA eradicates the problems presented by bots for making sure that the information collected is indeed from a real person. Information gathered will now become truer than ever thus leveraging the digital ad user engagement.

To entice users from having more and more engagement with NIKOLA, NOIZ CHAIN added a token reward system to it. The more engagement level consumers have with NIKOLA, the more tokens they will gain which will be used for purchasing services and exchanges.

The second AI of the NOIZ CHAIN platform is called REM or Run-time Execution Monitoring and the third one is called Passive Monitoring. These are responsible for analyzing the engagement of consumers to the platform. This will analyze how the users mouse movement, clicks and how much time it takes to complete the whole process. Bots were programmed to do task repetitively and execute them in a predefined time. Being humans as we are, consumers’ activity is more sporadic and random and REM has the ability to understand them all.

REM and the Passive Monitoring are the solution NOIZ CHAIN made to fight off fraudulent engagements and transactions from happening.

#2 Being a Permission-Based Network

To ensure all information stored in the NOIZ CHAIN blockchain platform remain secured, NOIZ CHAIN adapted the Permission-based network which entails anyone who wish to gain access on the information stored, that are also accessible to anyone who wish to open it, to identify themselves first before gaining access by the blockchain moderator.

The NOIZ CHAIN Ecosystem

The NOIZ CHAIN ecosystem is composed of different entities engaging inside it. This includes NOIZ, NIKOLA, advertisers, publishers, cognitive advertisements, consumers and social impact organizations.

The image below shows the interconnection and relationship of all these named entities.

The ecosystem works with cognitive ads being distributed by advisers to NOIZ CHAIN’s publishing entities. Consumers are the one engaging with these cognitive ads that gains information about users’ preferences. After engaging with NIKOLA, users will receive NOIZ Tokens to which the amount received will be dependent on the level of engagement the consumers had with NIKOLA.

Tokens will be given to social impact projects rather than being kept from publishers and advertisers’ wallets. The equivalent of which in the current ad industry are the extra fees added by r advertisers, publishers and ad exchange networks. Instead of having personal gain, giving back through social projects is what NOIZ CHAIN aims.

As for the consumers, NOIZ tokens have the options to be redeemed for coupons, donated, invested or exchanged.

The NOIZ CHAIN Ad Exchange Platform

With the NOIZ CHAIN solutions, advertisers will now have the opportunity to create appealing campaigns to which publishers can look over and decide whether to take it or not. Unlike the current ad exchange platform, NOIZ CHAIN’s combines the efficiency of advertising and transparency of information to provide better control of data.

The NOIZ Token Details

Token: NOIZ
Price: 1 NOIZ = 0.14 USD
Platform: Ethereum
Accepting: ETH, BTC
Soft cap: 10,000,000 USD
Hard cap: 25,000,000 USD
Country: Hong Kong
Whitelist/KYC: KYC & Whitelist
Restricted areas: USA, China

Get the latest details and in-depth information of this ICO and platform through their whitepaper, website and official social media pages here:

Whitepaper: https://drive.google.com/file/d/13ljnxobfcZ3IVhW-52FvV6rKxZpMo2BI/view
ANN Thread: https://bitcointalk.org/index.php?topic=3641176
Website: https://noizchain.com/
Telegram: https://t.me/noizchainenglish
Twitter: https://twitter.com/NOIZchain
Facebook: https://www.facebook.com/NOIZchain
Medium: https://medium.com/@Noizchain
Written by: Banelocke
Bitcointalk User Profile: https://bitcointalk.org/index.php?action=profile;u=2052416