Boosting Steem & DraftCrearte Community | Day 5 - Reach: 20,557 | Advertising Campaign on Instagram [30 days - Budget $120.00]
AD
You can access it at the link below.
Translation to English: Show your talent with our contest and earn STEEM. +150 Steem weekly. Join the world of cryptocurrencies.
Ad preview
| News | Explorer | Stories |
|---|---|---|
| |  |
You can know the Objective, the Audience, the Interests and other data about this campaign by entering the following link:
Day 2 - Advertising Campaign on Instagram
Advertising Campaign Start - Day 5
Results
In the performance of the ad we have:
| Clicks on the link: 243 | Amount Spent: $17.17 |
|---|---|
| This number is the number of people who have entered Steemit.com | This is the amount that has been spent during these two days. |
Performance
| People reached: 20,557 | Frequency: 1,45 |
|---|---|
| This is the number of times the ad has been shown to a person only once. | This is the average number of times each person has seen the ad. |
The performance of our ad has averaged 4,111 people reached per day for a total of 123,330 in 30 days.
Interaction
| Reactions | Comments | Shared | Clicks |
|---|---|---|---|
| 167 | 93 | 48 | 243 |
Our post has been commented 93 times by people requesting more information and one of the most important statistics is the Clicks, 243 have entered the Steemit website by clicking on the advertising link.
Audience
In the demographic data we have:
Men
| Clicks on the link | Cost per Click | Reach |
|---|---|---|
| 53 | 0.09$ | 6,960 |
Women
| Clicks on the link | Cost per Click | Reach |
|---|---|---|
| 190 | 0.06$ | 13,548 |
Ages
| 18-24 | 25-34 | 35-44 | 45-54 |
|---|---|---|---|
| 60 | 83 | 87 | 13 |
Reach by age
| 18-24 | 25-34 | 35-44 | 45-54 |
|---|---|---|---|
| 5,507 | 7,056 | 6,704 | 1,241 |
With this data we can improve the segmentation of the public. Here we see that the public with the age between 45 and 54 years and who have art as interests, are not interested in the advertisement or there is not enough population with these interests.
Locations on Instagram
This graph shows in which section of Instagram the ad was shown.
Clicks on the link
| News | Explorer | Stories |
|---|---|---|
| 174 | 5 | 64 |
Reach
| News | Explorer | Stories |
|---|---|---|
| 15,609 | 1,249 | 5,551 |
The reach was greater in the Instagram news and in the Explore section it was only shown 572 times.
Location
The artists and designers of the Anzoategui state were the ones who were shown the ad the most. Anzoátegui has a larger population compared to the Caribbean island Nueva Esparta. Both are states in the eastern part of the country.
Clicks on the link
| Anzoátegui | Nueva Esparta |
|---|---|
| 172 | 71 |
Reach
| Anzoátegui | Nueva Esparta |
|---|---|
| 14,460 | 6,047 |
Statistics on Instagram
 |  |
|---|---|
Conclusion
On day 5 we have seen how not only the reach has increased, but also the comments and clicks on the link. We are getting many artists to know Steemit. According to Google Trends, one of the main states to which this ad is directed has had an increase in searches for the word 'Steemit' in the google search engine. More people are joining and we can't keep track of all the users who sign up. Hardly a few have submitted their users.
I hope to have a little more control in the next few days and to attach a list with all the users who have registered.
Steem on!🚀
