Facebook ad-buy for Steemit - Week #12 and Week #13 recap

in Popular STEM3 years ago (edited)

Here is an update after my thirteenth consecutive week buying additional advertising for the Popular Stem community on the Steemit web site.


Reminder: I am willing to advertise for other authors in this community. See the end of this post for guidelines.

In fact, for week #12, I advertised this post from @ruzmaira. As a result, @ruzmaira has been set as a beneficiary to receive 25% of the author rewards from this post.

Before moving on to the details, here are performance numbers from previous weeks, beginning when I launched this experiment in February

.CostReachEngagementLink ClicksReactionsComments
Totals$99.5419,7511,28134369535
Price per unitn/a$0.005$0.078$0.29$0.143$2.844

(Table updated with corrections - May 16 @ 1525 )

Of note, @cmp2020 and I have been discussing the relative advantage of setting "engagement" as a goal vs. "link clicks". For the last two weeks, I set both ads to "engagement", and @cmp2020 almost has me convinced. Link clicks go down on the advertised posts, but other posts that don't have advertising get more visibility. I'll continue to experiment with both, but there is definitely something to be said for choosing engagement instead of "link clicks".

As a result of the generous support that these advertising announcements have been receiving, I also increased the purchases from $7 to $14 in the last three weeks.

Here are the week#12 and week#13 advertisements. Both were approved by Facebook, week #12 finished yesterday and week #13 started today.



During week 12, I was short on time, so I didn't have time to write a post (or an announcement), but fortunately @ruzmaira had submitted one that met the standards below, so I advertised that one.

Now, let's move on to the details from this entire campaign, through the twelfth purchase:

DatePostBuy Announcement
May 7, 2021(Technological advance) Because the US Army is creating robot soldiers [Are these a good idea?]) (@ruzmaira)this post
May 1, 2021[Popular STEM] Curating the Internet: STEM digest for May 1, 2021Facebook ad-buy for Steemit - Week #11 recap
April 24, 2021[Popular STEM] Curating the Internet: STEM digest for April 24, 2021Facebook ad-buy for Steemit - Week #10 recap
April 17, 2021[Popular STEM] Curating the Internet: STEM digest for April 17, 2021Facebook ad-buy for Steemit - Week #9 recap
April 8, 2021Python Project: Learning German - Adding Terms, Guessing Gender, and Translation Game (@cmp2020)Facebook ad-buy for Steemit - Week #8 recap
April 6, 2021Life as a geometry problem: Are these the first manmade living organisms?Facebook ad-buy for Steemit - Week #7 recap
March 27, 2021[Popular STEM] Curating the Internet: STEM digest for March 27, 2021Facebook ad-buy for Steemit - Week #6 recap
March 20, 2021[Popular STEM] Curating the Internet: STEM digest for March 20, 2021Facebook ad-buy for Steemit - Week #5 recap
March 13, 2021Steem's Premier STEM digest: March 13, 2021n/a
March 6, 2021[Popular STEM] Curating the Internet: STEM digest for March 6, 2021n/a
Feb 27, 2021[Popular STEM] Curating the Internet: STEM digest for February 27, 2021Facebook ad-buy for Steemit - Week #3 recap
Feb 20, 2021[Popular STEM] Curating the Internet: STEM digest for February 20, 2021Another experiment advertising Steemit on Facebook
Feb 14, 2021[Popular STEM] Curating the Internet: STEM digest for February 13, 2021Advertising Steemit on Facebook

And here is how each of the ads performed:

DateCostReachEngagementLink ClicksReactionsComments
May 7, 2021$142,5023553524026
May 1, 2021$143,138111391042
April 24, 2021$8.541877146201283
April 17, 2021$7872493012
April 8, 2021$71545241100
April 6, 2021$719482066100
March 27, 2021$7832302700
March 20, 2021$141998242130
March 13, 2021$7 $0 (ad rejected by FB for "political content")n/an/an/an/an/a
March 6, 2021$7973222110
Feb 27, 2021$71060424110
Feb 20, 2021$7910393251
Feb 14, 2021$20 (FB Credit)209623352121

As stated above, in order to build an audience for our community, I'd be willing to advertise #original, #steemexclusive content by other authors. Here are some guidelines.

The content:

  • Must be published exclusively on the Steem blockchain
  • Must be written in reasonably fluent English
  • Must be original content
  • Must be posted in (and relevant to) the Popular STEM community
  • should be between 800-2500 words (not counting redundant words in multi-language translations)
  • Images must be original, public domain, or otherwise licensed for use, and the right to use needs to be clearly described. I'm not going to spend my time figuring it out.
  • This is paid with money out of my own pocket, so I'm going to be pretty demanding as to quality.

I would note that purchasing facebook ads is a fairly easy process (with the caveat that their approval process is starting to seem somewhat unpredictable), and it might behoove other community admins to launch a facebook page and start advertising for your own communities in order to start generating a larger audience for some of our best content.

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interesting to me since the United States is creating robot soldiers and more than that using muscular bio robotics, how to say they are trying to create cyborg where man merges with the machines mentally if the United States achieves this goal the war will be very different it will be something similar to seeing the intro of the exterminator where the robots attack humans well I hope that a future that will never happen.

Sometimes I think that science and technology is not far from creating a humanoid, so to speak, passing our memory and personality to a machine, but the question is will we be ourselves?

Promoting steemit has always been a great idea and I'm glad you chose my post to provide it on facebook.

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