Agreed. It's a fine example.
It would be interesting to look at the mission statements of several museums and see if and how that say they want to go beyond access and education. Looking at the the Philadelphia Museum of Art, they "seek to preserve, enhance, interpret, and extend the reach" of their collections "to an increasing and increasingly diverse audience as a source of delight, illumination and lifelong learning."

Hmmm... What can we say about that?