Poor children who change the world

30 years ago, Howard Schultz had only one target in mind when he went into the coffee business, which is to enhance personal relationships between people and their coffee.
At the moment Howard Schultz is in charge of Starbucks, one of the world's most beloved brands in the world's largest coffee network. About July last year the market capitalization of Starbucks reached 82 billion US dollars.
Howard Schultz was born dibrooklyn, New York on 19 July 1953. came from a poor family, when Schultz was 7 years old. Her father had an accident. Her father's ankle was broken. The father works as a pickup truck driver with diapers. When his father did not have health insurance or compensation compensation from the workplace. The Schultz family did not have any more income.
Poverty makes Schultz see sports as a way to get his family out of poverty, while in high school, Schultz pursue American football and get an athlete scholarship to Nothern Michigan University. However, when he started college, Schultz decided he did not want to continue American football again.

To pay for his lectures, Schultz took his school loan and performed some of his work including as a Bartender and sometimes sold his blood. Howard Schultz graduated in 1975 and worked in a ski lodge in Michigan looking for inspiration. Schultz then gets a job in a sales training program at Xerox. At Xerox Schultz get the experience of installing a word processor in New York. This job did not fulfill his ambition, so after 3 years he left and worked at Hammarplast. Hammarplast is a home appliances business owned by perstorp, a Swedish company. Schultz's career increased in hammarplast, he held the post of vice president and geneal maneger. Schutz leads a team of salespeople throughout the United States. ![image]() Schultz was inspired to build Starbucks in Hammarplast. In Seattle there were several coffee shops and Schultz was interested when the coffee shop ordered a large amount of coffee drops. Wondering how Schultz went to Seattle to meet Gerald Baldwin and borders, Schultz was attracted by the passion of Baldwin and Bowker and their courage to sell products that may only appeal to coffee lovers. A year later, 29-year-old Schultz persuaded Baldwin to recruit himself as director of retail and marketing operations. when it starbuck still has 3 outlets, but more to sell coffee for household needs. Schultz's career and the fate of starbuck changed forever when Starbuck sent Schultz to an exhibition in Milan Italy. While walking the streets of Italy Schultz found a number of coffee shop owners familiar with its customers by name. the owners even helped provide drinks for the customers. Here Schultz has a personal relationship with coffee connoisseurs. ## Howard Schultz departed from starbuck in 1985 after his idea of ​​modeling the culture of the Italians was rejected by the founders. Schultz eventually built his own coffee business in the II Giornale, he must spend more than 1.6 billion million US dollars. >Howard Schultz departed from starbuck in 1985 after his idea of ​​modeling the culture of the Italians was rejected by the founders. Schultz eventually built his own coffee business in the II Giornale, he must spend more than 1.6 billion million US dollars. United unions thrive on starbucks. in 1992 the company released its shares to the public, and also that year 165 outlets made a profit of 93 million US dollars. After that Starbuck worldwide and in 2000 starbuck open its stores throughout the world more than 3,500 outlets. >Starbuck Mission: Employees are partners Howard Schultz focuses not only on the traditional bottom line, he is a dynamic example of a progressive CEO who is engaged in the social and welfare issues of his employees.