Vreo - Embedded in-game advertising secured by blockchain

in #gaming6 years ago

Providing new ways of in-game advertising and game monetization

Digital advertising and gaming are the two biggest markets in their respective fields, but both are facing serious problems and threats.

Issues in the digital advertising and gaming markets

Game developers are constantly struggling with increasing development costs, as gamers constantly demand better quality and more complexity, so that developing each new game requires a higher budget. Higher costs push up selling prices for commercial games in a continuing spiral. Since sales alone often cannot match production expenses, developers are in need of alternative revenue sources.

Battling ad Blocking and Fraud (1).png

Digital advertising is the fastest growing advertising industry, but it is still struggling with many unsolved issues. In-game advertising is perhaps the most promising branch of digital marketing, but especially ad blocking and ad fraud hinder its success. Solving these issues is one of the biggest challenges for advertisers and developers alike.

Our solution — The Vreo plugin

Vreo offers a unique solution to both problems, providing embedded ads for all platforms — PC, console and mobile. Vreo embeds ads within the player’s surroundings, just like billboards in the real world. No more interruption or pop-ups! This leads to higher acceptance by gamers and monetizes available but unused space in the game environment. Due to the easy-to-use nature of our plugins, Vreo’s solution can be used both as an addition and a standalone. Also, embedded ads help to prevent ad blocking. For quality assessment, Vreo considers parameters like ad duration, screen size and placement on the screen.

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Adding trust and security with blockchain technology

Every user interaction with an ad is being tracked, measured and processed on a blockchain, generating a token value. The decentralized blockchain’s immutability and transparency minimizes the risk of ad fraud. Gamers verify that an ad has been seen, acting as nodes on the blockchain. The advertiser therefore only pays for an ad that was actually seen.

Marketplace

The Vreo marketplace automatically finds the best match for every ad campaign in order to promote ads that are of interest to the gamer. MeritCoin, the token of Vreo’s marketplace, allows for access to market intelligence, voting mechanisms for gamers on upcoming features, and reduction of transaction fees in Vreo’s ecosystem.

Rewarding the gamers

In addition to showing ads embedded within the game, once a gamer claims his reward, he gets notified of the brand that gave him the reward. The brand then can place a voucher or rebate for the gamer’s next purchase, providing even more benefits to the gamer by combining non-interruptive brand advertisement with a follow through on our marketplace. Vreo makes sure that all participants share the advertising revenue in a fair way.

Enabling Gamer Participation and Continuous Revenue for Developers.png

Vreo will make both gaming and advertising fairer and more transparent for everyone involved. If you want to join our community you can do so at https://t.me/vreoio or learn more at https://ico.vreo.io/.

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@vreo, I gave you an upvote on your first post! Please give me a follow and I will give you a follow in return!

Please also take a moment to read this post regarding bad behavior on Steemit.

In-game advertising can bring you really good results. I am currently looking for information on this topic. In addition to this article, I highly recommend reading this post. there is also some really great info there: https://gamerseo.com/blog/advergaming-examples-how-games-can-give-you-sales/

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