What is Facebook Instant Article?
Instant Articles is a mobile publishing format that enables news publishers to distribute articles to Facebook's app that load and display four times than the standard mobile web.
How Instant articles Work
An Instant article is an HTML document optimized for fast mobile performance, rich storytelling capabilities, branded design, and customized visual display.Instant Articles use a standardized markup language to apply styles and interactive functionality to a story.
This markup can be applied automatically, to enable the automated publication of an entire content feed at scale .Alternatively, it can be applied manually to create bespoke stories that take full advantage of Instant Article capabilities and rich media elements.Instant articles will not be Automatically posted. Publishers should share articles on their pages as they always have.
Instant Articles are ranked in the News Feed by the same Criteria that we use to rank standard articles on the mobile web. News Feed ranks stories based on a number of factors ,including the amount people interact with them and how much time people spend reading them.
Monetization in Instant Articles
Facebook allows several types of ads to be included in instant articles.Publishers can also use Facebook's Audience Network to monetize any impression that are not direct sold.
Direct Sold
Instant Articles partners may serve direct-sold ads into your inventory.Publishers keep 100% of direct sold and revenue.Publishers can sell and serve their own rich media and display ads in Instant Articles including banner ads,video ads ,and animated ads containing HTML, Java script ,or CSS .
Third-party ad servers and tracking or measurement technologies can be used to track these ads.
House ads
House ads are allowed and will count towards a publisher's per article ad load, as defined by our ad placement guidelines.
Native Formats
Publishers may serve native ad formats into Instant articles provided they are direct sold campaigns delivered by a publisher's ad server and comply with the ads sales and serving policies.
Paid partnerships
Publishers can create and publish branded content an Instant Articles.Instant Articles that specifically or feature a "sponsor", third party products ,brands,or sponsors are considered branded content policy.
Third party video
Third party embedded video players are allowed in Instant Articles if they click to play and contain editorial content below the fold .If using a third party video player,we recommend not starting with a pre-roll ad as this significantly detracts from the reading experience.