The 2018 League of Legends championship was viewed by more people than the Super Bowl.
By 2021, analysts estimate that Esports viewing may account for 10% of all sports viewing, globally.
With the growth in popularity comes opportunities for monetization.
Modern Esports prize pools are running into the eight digits now; the DOTA 2 championship prize pool is an astounding $32.4 million.
Sponsorships are one means of monetizing an Esports brand, and partnerships are growing in importance. K-Swiss is set to release the new Made in Brazil (MIBR) “One-Tap” sneaker through a partnership with Immortals Gaming Club (IGC).
The growing market for Esports presents countless opportunities for savvy investors.