Resultados do teste da 1ª campanha de midia programática usando blockchain | Truth Media
Post em inglês no blog da Truth Media, agência inglesa por trás do Truth Data Cloud, revela os resultados da campanha piloto (veiculada em março) envolvendo as empresas parceiras Avocet, Sonobi e The Guardian. A tecnologia blockchain foi usada para verificar e garantir as impressões contratadas e suas respectivas entregas e taxas.
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As Marc Pritchard of Proctor and Gamble now infamously said, the ad industry is “murky at best, and fraudulent at worst”. The portion of the ad industry that this statement rings truest is digital…
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We can change what others say that advertising is fraudulent using the blockchain technology, if we analyze well we will see that using this revolutionary technology all records are saved and with a thorough review we will always find all the information we are looking for.
Thank you very much for commenting! I think blockchain can help the media companies to fight fraud in advertising with click and impressions and also with personal data protection, allowing control and reward by the own users. Thanks and good luck again!
Actually the ads themselves were fraudulent. They would almost always lead into scams.
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