The Facebook papers are a series of documents that are coming to light that reveal something that has already been said for a long time, that this company, that is, Facebook through its algorithm usually prioritizes hate content that generates polarization over another type of content, favoring their owners, states and elites.

This is used by large companies to influence electoral processes such as the elections in the USA and in other countries, or in more recent events such as the taking of US capital on January 6, 2021 and throwing it out. blame Trump as it happened.

In this way, Facebook shows you more content that polarizes public opinion than that which conciliates or calms it, because they know that by dominating people's fear they can have greater control over the population and influence their decisions.

Those in charge of Facebook know that by generating hatred, and especially in social networks, they generate interactions, and this is well known by marketers, selling hate is selling a feeling and that is much more than selling a product or selling a brand .

In this way the user who generates hatred interacts with those who support him and those who do not, this produces a domino effect and thus advertising is generated, this is how marketing is generated and thus public opinion is generated and as a result the "idea ”Becomes famous, with all the possible implications that this entails.