DATUM: Creating A Secure Trading Ecosystem For Monetizing Our Data
Personal data has become an important part of every humans live. From marketers to government, banks, media, security, big tech companies, personal data has become a necessary ingredient for these entities to deliver quality products and services. Therefore, those with the tools to effectively deliver have reaped all the benefits. At present, research shows that data brokerage industry has over 250 billion dollars per year and yet none of that cash seems to get to the owners of that data. Can that be changed? Yes it can, as Datum is creating a suitable platform where users can securely exchange their data funds.
AN Insight Into The PROBLEM
The world right now is a data hungry one. Companies are in an ever high competition to deliver innovative products the meet needs of consumers in specific markets. Data brokerage grew by 13.5% in the last four years and is on the rise.
One problem faced in the industry is the fact that consumers do not want anyone collecting their data. From consumers blocking their web browsing cookies to web privacy laws and the just passed General Data Protection Regulation (GDPR) of the European Union, it is becoming increasing hard to tap this invaluable resource of personal data. This however is a result of the unscrupulous means data collectors have used in the past, in many cases bypassing consumer authorization before collecting data.
What is DATUM?
This is a well structure platform design on the blockchain technology with aim to completely decentralized the data marketplace where users will be able to have direct access and control over their data as well as being able to sell off their data when needed.
Datum will be able to provide an effective way of managing data to users through the datum app which is made available in Web, Android and iOS version. The datum app can also be refer to as the datum client. It has a User friendly interface which made it very easy for users (even beginners) to utilize effectively.
The datum client create an avenue for users to store their data in a more decentralized blockchain network through the datum network and also enable them to have access to the marketplace where they are allow to sell their data to any interested companies. In addition, the datum client also help in eliminating all intermediaries or any data brokers that may be present.
Users Benefits
Hence with Datum users will be able to enjoy the following benefits:
- Users will have maximum control over their data
- Users will be able to convert their data as well as being able to monetize it.
- Users will have the chance to access the marketplace where they can easily bid for data, request for data and also sell data comfortably.
- Users of the datum and datum client platform will enjoy maximum security with guarantee over their data.
DAT Token Economy
The datum ecosystem have it own cryptocurrency token that will help in the smooth running of the ecosystem without encountering much difficulty. The datum token is known as DAT. It is an ethereum base token as well as a utility token. The DAT token will be used in purchasing data, storing data as well as becoming a storage node. This token will help to facilitate trades of data between data owners and data buyers in the ecosystem.
Conclusion
Datum is a revolutionize platform that will help in bringing simplicity on how to utilize our data and also being able to secure and trade our data effectively. Datum is built on high level transparency and integrity and with datum client, users can do without the help of data brokers.
For More Information, Kindly Visit these links:
Website: https://datum.org/
WhitePaper: https://datum.org/assets/Datum-WhitePaper.pdf
Telegram: https://t.me/datumnetwork
Twitter: https://twitter.com/datumnetwork
Facebook: https://www.facebook.com/datumnetwork
LinkedIn: https://www.linkedin.com/company/datumfoundation
ANN Thread : https://bitcointalk.org/index.php?topic=2049312.0
Author's Bounty0x Username: capableuwa