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Well I'm sure you give it to Google for free now :)

Not for free. I get free gmail, a lot of storage on google drive and a lot more google services without annoying ads.
PS: An updated version of Google Privacy Policy takes effect on 25 May 2018. See the updated version of the policy

The data protection changes are sweeping through almost every online company as a result of the legislative changes in the EU.

You're right in the sense that Google does provide you with a benefit for your data. I do use pretty much every Google product out there and I'm well aware of how it's paid for. The same thing can be said of Facebook that is the focus of attacks due to privacy lately.

PRESEARCH is just a way of being paid financially rather than through the exchange of alternate services

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