Dash Launches Gift Card Marketplace With Dash-Back in eGifter and Anypay Partnership
Dash has integrated the eGifter gift card platform directly into the main Dash website, including Dash-back incentives thanks to Anypay.
eGifter, a cryptocurrency-accepting gift card buying platform, has been integrated directly into the main Dash.org website, allowing users to purchase gift cards to a wide range of popular US retailers with Dash directly from the website. Additionally, thanks to a partnership with cryptocurrency payment processor Anypay, purchases receive an instant "Dash-back" rebate to the user's wallet, offering a strong incentive to use Dash. According to eGifter.com CEO Tyler Roye, Dash's usefulness as a payments system strongly aligns with the company's vision:
"The Dash partnership has really been great for us, so we’re delighted to continue our work with them to create a gift card marketplace on their website. We believe strongly in the potential and viability of cryptocurrency as a method of payment, and see Dash as a clear leader in the space with their InstantSend technology that offers speedy confirmation times."
eGifter originally began accepting Dash earlier this year thanks to a partnership with Anypay.
You now get #DashBack right in your $DASH wallet when you buy gift cards at @eGifter - Here's how (in under 3 mins): https://t.co/XdP7YWgio5 @Dashpay @DashpayNews
— Anypay Crypto for Retail (@Anypay_) May 8, 2019
The powerful consumer incentive of Dash-back
The new eGifter partnership provides a unique benefit for users new to Dash and looking for a reason to switch from traditional payment systems. Dash-back offers three main benefits for consumers. The first is the application of a discount to goods and services, offering a real incentive for consumers to incur the cost and trouble of acquiring Dash and learning how to use it in order to save on purchases. The second is to illustrate how much the user had saved by returning a percentage of their money rather than simply not charging it to begin with. Finally, Dash-back shows how Dash works by allowing users to instantly receive transactions while spending.
While now famously included in the eGifter platform, the Dash-back concept has long been active on the Anypay platform, giving discounts and incentives to users spending Dash in retail situations from cafes to restaurants to theaters and more for businesses that have implemented the Anypay point-of-sale app.
Breaking down mainstream adoption barriers through plug-and-play options
According to Dash Core CEO Ryan Taylor, the new eGifter partnership significantly reduces friction for the average user curious about using Dash:
"This partnership is a big win for our community as it makes it easier than ever before for Dash users to connect with the hundreds of major brands offered by eGifter, including almost every major brand is the US market. Our goal has always been to bridge the gap between cryptocurrency and mainstream adoption through fast and easy payments solutions, and our new gift card marketplace is a huge step in the right direction."
Dash has implemented a series of integrations and developments into associated products to facilitate its acquisition and use as a currency. Thanks to a partnership with Uphold, last October its app was integrated directly into the main Dash android wallet, allowing users to seamlessly purchase Dash with a bank account directly from the same app they then use to store and spend the Dash. Additionally, thanks to a partnership with Really Bad Apps, the Discover Dash merchant directory now has a streamlined Android app. This allows users to easily locate businesses near them that accept Dash as payment, further adding to the coin's usefulness as a payment system.