Patron, The Influencer's Sharing Economy Platform
Imagine that you are just starting out in the sports shoe manufacturing business, maybe you think that a celebrity like Cristiano Ronaldo is the necessary influence to scale your products, but oh my God, that's too expensive, do you really want to make that investment?
Time ago my aunt Martha, who owns a chain of clothing stores, carry out an advertising campaign through social networks, in the beginning, a large part of her investment was lost because her advertising content reached an unwanted audience. It took a lot of time and effort to find the correct influencers and SNS to improve the use of her resources.
There exists between 8 million influencers around the world and 2.5 billion users, this advertising potential can't be wasted, nonetheless, it still seems so tricky to establish a connection between the influencers and the sponsors.
But hey, not everything in life is a problem, now there's a way you can find a solution to that huge problem.
Patron, the platform that will create solutions
Now with Patron you'll be able to relax about your advertising problems and focus on your business scaling. You can find a trustfully influencer or group of influencers on who rely your marketing problems.
Patron organizes influencers by genre, they also "Express the value of influencer by money (including virtual currency) by these three methods:
- Dissemination ability / reachability (number).
- Power to engage / Engagement.
- Trust / evaluation by users"
So, before you hire your influencer you already know about his reputation, you know the public that you will engage with him and you know exactly how much people will get your content, so you can evaluate all of these advantages and choose the one that matches perfectly with you.
When using Patron you don't need a third-party enterprise that connects you with your influencers, that benefits influencers because they can get higher incomes and sponsors who have lower advertising prices. Besides this, the contracts made on the Patron blockchain cannot be erased or updated so the information stored in them is reliable and can be public or private if it suits
A statistical study conducted by my aunt's company revealed that, if they managed to find the influencers specialized in the clothing environment from the beginning, they would have saved at least 80% of the investment. With Patron, this would have been more than possible.
There are additionals and convenient features of using Patron, One of them is the PAT token, that lets host(influencer) and guest (contractor) establish a contract.
The PAT token has a lot of useful features, we will describe a couple of them.
- The fans can support the influencer work by buying PAT and voting they post.
- PAT can be used to buy, sell, and trade between the influencers and the fans, so you can promote your products and even sell them using the platform.
Check this videos about Patron:
Patron transforms realities
List of problems: -Finding the perfect influencer to promote your products (a marketing ambassador) is difficult and could take some time. -Not finding the perfect influecer to promote your products could generate unnecesary expenses. -Third-Party enterprises makes contracts between influencers and sponsors too expensive by aplying terrible fees
Patron solutions:
-Patron shows you the influencers that fit better with you, so you can decide among them while taking care of your money and maximizing your profit
-Patron guarantee the reliability of influencers by a reputation built from users comments and opinions
-Patron provides secure contracts making a correct use of the blockchain technology that has shown to be clear and safe.
-Patron is a platform and a cryptocurrency, but not a third-party enterprise, so you will get the same product, but a better price.
PATRON TEAM
If you want to know Patron news connect with their social media accounts
Here is the my tweet about Patron
This is my entry for the @originaworks contest about Patron
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