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RE: Science-focused Digital Currencies Gridcoin, CureCoin, FoldingCoin and Einsteinium See Massive Rallies, Questions Raised by Crypto Community
It's a double sided gain, the company gains fees while the consumers buys an appreciating currency. However, as the initial appreciation wears off the currency price might drop drastically.
That dump is the big problem as many people get caught off-guard, the other side of the coin is that many new people hear about science cryptos and volunteer distributed computing. So, it's an interesting situation.