Five email design tips | How to create an e-newsletter with 'wow' factor

in creativecoin •  2 days ago 

Give your emails that 'wow' factor in your readers' inbox!

Here's my top five tips on how to design emails like a pro:

TIP #1

Quality visuals

Greet your readers with beautiful imagery. Photos should be of a professional standard, or use illustration to really stand out.
01.png

TIP #2

Short + sweet

Your readers' inboxes are already super busy. Get straight to the point and deliver the goods. Keep it relevant, engaging, and stacked full of value.
02.png

TIP #3

Break it down

If you can split long content into several emails, do it! Don't let good content get lost in excess.
03.png

TIP #4

Spaaaace

Give your email lots of space between sections.It allows your readers' eyes to rest as they digest your content. And, keep it the same all the way through.
04.png

TIP #5

Write CTAs to convert

Shorter call-to-actions like "click here" or "buy now" convert much higher than longer button text. Plus, longer buttons wrap on smaller devices, which doesn't look good. At all.
05.png

Happy designing,
Leysa



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