Give your emails that 'wow' factor in your readers' inbox!
Here's my top five tips on how to design emails like a pro:
Greet your readers with beautiful imagery. Photos should be of a professional standard, or use illustration to really stand out.
Short + sweet
Your readers' inboxes are already super busy. Get straight to the point and deliver the goods. Keep it relevant, engaging, and stacked full of value.
Break it down
If you can split long content into several emails, do it! Don't let good content get lost in excess.
Give your email lots of space between sections.It allows your readers' eyes to rest as they digest your content. And, keep it the same all the way through.
Write CTAs to convert
Shorter call-to-actions like "click here" or "buy now" convert much higher than longer button text. Plus, longer buttons wrap on smaller devices, which doesn't look good. At all.