Uphold users are now able to purchase XRP directly from the website with no transaction fees for the first 5 million XRP purchased, and they may convert the cryptocurrency into seven other cryptocurrencies, 23 fiat currencies, and four precious metals.
In a press release published earlier today, Uphold CEO Adrian Steckel explained:
There has been huge demand for XRP, and Uphold is one of the first platforms to make XRP easily accessible.
This announcement does not come as a surprise. As noted by Yahoo Finance, the company previously received $57.5 million in funding from a former Ripple executive.