ClearCoin, Behold the Messiah of Marketing is Born!
For unto us a child is born, unto us a marketplace is given: and the government of marketing shall be upon his shoulders: and his name shall be called ClearCoin, the conqueror of blockchain, the demystifier of digital marketing.
Marketing is, indeed, the nerve of any successful business. For thousands of years, man has invented different means of marketing his goods and services. In the early agrarian societies, women and children would hawk their farm products so that interested customers would buy. History records that in ancient African societies, marketing was one of the motivations for polygamy. Traders who had more wives and children to plant and market food crops in neighbouring villages were likely to be wealthier than men with a moderate family.
As civilization evolved, so did marketing and advertisement strategies evolved. For instance, during the glory days of the electronic and print media in the 1970s and 1980s, large corporations flooded television and radio stations with advertisements contracts. Popular newspapers and magazines were also bombarded with adverts, costing millions of dollars. With the evolution of the internet, digital marketing took a front seat in the drive towards advertising goods and services. Today, it is a $563 billion industry as companies race to reach their target demographics and achieve brand awareness.
However, it is pertinent to point out that digital marketing and electronic and print media advertisements are fraught in fraud worth billions of dollars. This arises, largely, from the fact that companies can not measure precisely the success or impact of their campaigns. For instance, a company who pays heavily for its products, say condoms, to be advertised cannot say categorically how many potential customers viewed the advert and ordered for its condom as a results of the marketing efforts.
Apart from the appalling unaccountability which has plagued the mainstream advertisement channels, there is also the problem of the lack of transparency. This is caused by fraudulent middlemen who received undeserving commissions and overburden businesses which pay more for adverts but get less results.
We can't solve problems by using the same kind of thinking we used when we created them.
- Albert Einstein
Large corporations and small businesses have been cheated and enslaved for too long. Now is the time to rejoice. Behold, the Messiah of marketing is born; the government of advertisements shall be upon his shoulders and he shall fairly reward advertisers. ClearCoin is this Messiah. ClearCoin is a marketplace for advertisers and organizations searching for marketing services. ClearCoin will run on the groundbreaking, decentralized blockchain technology. Briskly, the following are ways ClearCoin will rescue marginalized corporations from the shackles of exploitation:
First, ClearCoin will eliminate fraud. This is because it will run on the blockchain network where transparency is a core value, where data cannot be manipulated. In mainstream advertisements, some websites independently cook up fraudulent statistics to entice and appease advertisers. This fraud will be eliminated by ClearCoin.
Second, middlemen and bottlenecks will be eliminated. With ClearCoin, advertisers do not need to engage the services of the so-called experts who do nothing than to collect money for doing nothing. Large and small scale organizations can now easily meet their advertisements needs by directly interacting with ClearCoin.
Third, ClearCoin will provide more value for less money. What we currently have now in the mainstream advertisement channels is a situation where corporations finance fat advertisement budgets and get tiny results. ClearCoin will turn the tides by making it possible for corporations and individuals to make slimmer budgets and get a fatter results.
Lastly, ClearCoin will provide subscribers with the opportunity of easily tracking the progress of their advertisements and campaigns. The reports will be transparent, unbiased, straightforward, and made accessible to advertisers through an android App. This way, advertisers for the first time in history will have access to a progress report can be truly relied upon. Why then is ClearCoin not the messiah of marketing?
ClearCoin2018
@originalworks