EQUI is a new stage in Venture Capital. While ICOs have provided the masses a channel to fund innovative solutions that work on the blockchain, EQUI provides a means to utilize EQUItokens to fund start-ups that cannot issue their own tokens (more details here).

Part 1: EQUI SWOT Analysis

SWOT analysis sheds light on the potential of a potential project.

EQUI's major strength is its team. Its team has the expertise necessary to properly vet the start-ups that seek access to the platform. By having a past record of successes in entrepreneurship and angel investments, the team has the necessary evidence to capture public confidence in their decisions.

Additionally, the team itself is the main factor that will thwart potential imitators. While many blockchain projects are supported by entrepreneurs and angel investors, this is a first that a blockchain project is being created by them. Imitators would be too intimidated to match horns with this level of expertise.

EQUI is essentially a platform and platforms without active offerings on them are meaningless. EQUI will have to move quickly to provide an assortment of high-potential start-ups, else the public could lose interest.

Alternately, if the company is able to move swiftly to provide investors valuable outlets for investing their EQUItokens in, EQUI could easily establish mass adoption.

There's trillions of dollars across the world sitting catching dust in savings accounts with APRs as low as 0.17%. On the other hand, there are many entrepreneurs waiting for an opportunity that provides them with the funding necessary to achieve their dreams.

There's an existing supply of capital seeking a secure means to invest and there's an existing demand for capital by start-ups. EQUI simply provides a seamless and decentralized platform for the connection of the two.

Providing an investment platform during strong economic times, leveraging a technology that has a massive community presently, and ensuring transparency and security in operations and transactions makes EQUI a powerful offering, but even the most prominent giants of any industry face threats.

Interestingly, EQUI's threat is its internal structure of making its token "too desirable." EQUI, as a platform, profits when people invest EQUItokens. But the company offers 5% return to those that hold the token. Generally, sitting currency is not offered such a high return without a lock-up as otherwise too much return would be offered with limited risk and limited liability.

Though, this does have a positive shock on the value of EQUItokens as holders put pressures on supply even if demand rises. But in the long run, I believe a flaoting rate would be better than a fixed rate. The amount of return token holders receive should be relative to the volume of tokens being held and have remained unused for a certain period of time.

This will provide an EQUIlibrium between token circulation and rate of return for holders.

EQUI main sale goes live in 1 day.

Part 2: Essential Information

🌐 Website: https://EQUI.capital/
💡 Whitepaper: https://EQUI.capital/whitepaper/EQUI_Whitepaper_050218.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2888110.new#new
💻 Telegram: https://t.me/EQUIcapital
⌚️ Token Sale: March 15
📃 Ticker: EQUItoken
👂🏻 Token Type: ERC20
🔗 KYC: YES
💰 Accepts: ETH; BTC
👔 County: UK

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