Greed, more pointedly the human EGO is the sole point of contention in our world. This is the thing that rules most actions and causes more strife. By having a monetized platform we automatically engage the greed mentality which has been espoused by most cultures. It will take a fundamental change in the way the payout model works to change the habits of people who are entrenched in their own EGOs. All we have to do is look around us at the world and we can see the people emulate those that have proven successful, regardless of the means with which they achieved that success. This leads to the rampant abuses of the systems and the constant gamification of every platform.

The code is supposed to be the law!
Well If the code REALLY is law,

THEN CHANGE THE CODE!