Can you explain what your business can offer on the back of a napkin? Just using a few words and perhaps a sketch or two?
If not, your business proposition is unlikely to be clear (in your own mind, let alone your potential prospects' minds...).
I work with a lot of start-up companies and often it is surprising how many struggle to explain the benefits that their business will bring and how it will achieve it. Founders often fumble over complex terminology and detail when trying to explain their business offering that can sound like...errr...noise.
Your business proposition needs to be stripped down into plain and simple English.
Herb Kelleher, founder of Southwest Airlines, famously sketched the the triangle route of his new airline on the back of a napkin and history was made. Can you do the same? If not, why not?
Analogies can also often help explain a business proposition:
"You know the way that AirBnB connects travellers with places to stay? Well our business will similarly......"What is it that your business is trying to fix or improve? What problem is it trying to solve? If there are a number of problems that your business could solve, pick the main one to start with (in the same way that Amazon conquered book sales before it expanded into other channels).
The more you can simplify your message, the more powerful your business proposition will be...
Posted from my blog with SteemPress : https://businessn2k.com/back-of-a-napkin/