How Leveraging Creative Clickbait Can Boost Your Views

Clickbait – friend or foe to internet marketers? While clickbait is derided by a lot of people for being formulaic headlines designed to get the click, often leading to stories that have no real substance, there’s no denying that it’s a powerful and effective method. After all, it’s clickbait, and done right, it’s super effective!

However, a few years down the line and some clickbait has now ascended to cliché status, which means that you are likely better seeking new and innovative ways of getting people to click on your stuff.

Take one independent ad agency, 22squared which decided to jump on the whole “Florida Man” meme. If you use the internet a lot, you already know who Florida Man is. He’s the stereotypical citizen of the Sunshine state who is always doing something remarkably dumb, criminal, and often just plain old strange.

22squared launched its Florida Man Projects for the Big Brothers Big Sisters organization of Tampa Bay, leveraging some of the craziest possible Florida Man clickbait titles known to non-Florida man (“Florida Man attacked with can opener! Shocking video!!”)

The campaign was a huge hit, raising awareness for the organization as people shared the viral videos on social media, sucked in by the meme. As an internet marketer, it’s worth noting that sometimes good marketing is simply tapping into something that’s in the cultural consciousness and then using it in a slightly different way to promote your own product or service.

So, next time you’re at the drawing board, go a bit Florida Ma with your ideas and get creative with the clickbait. If you want more shares and to go viral, this is a fun way to do it, and also an approach that is successful!