After the Australian Meat group did a successful trial of exporting beef, and tracking its progress from hoof to freezer in China a few months back, more logistics projects have been underway.
Shipping oranges is a timely thing, don't want them to go off, lots of paperwork for customs etc.
This is one of the BIG advantages and cost savings that blockchain brings to the world economy.
It's not all about hacking & the price of BTC.
As the world adopts crypto, for distributed databases, logistics, gaming, file distribution the money side will come into the picture. In the mean time the cost and time savings by using blockchain tech will help improve profits for business.