It looks like the online fires are being stoked to get Amazon to move to crypto.
Their choices are, to do nothing, create their own token/coin or accept BTC & alts.
Amazon has always claimed to be a customer driven company, but has said it hasn't moved to accept crypto because customers have not demanded it.
This current online storm, driven in part by Binance, could we establish the demand.
For amazon to create it's own coin, then the 'what is money' & sec issues all arise.
The simplest & easiest route is to just add BTC as a payment option, and that will open the floodgate for other online stores.
And the world wins as another institution that has millions of users/customers just adds more fuel to the crypto acceptance / understanding & use.