Interesting from a bettor's standpoint, but we caution making any grand projections about long term market share when competitors BUY the market share with low prices. If the low prices are sustainable, then Paddy is in trouble. But in this case it's a promotional price, and there's a big difference.

Promotions attract customers adversely. In other words, discount pricing can attract customers you don't really want anyway, bc they just attack the promotions without really doing what the promoter wants which is for the new people to be long term customers. Quickly said, easy come, easy go.

Bookie should be a huge success if they project a model which offers long term discount pricing. But long term discount pricing has a downside, in that there will be less profits for the owners of Bookie's economics. So over time, those making decisions at Bookie will have to choose-- give money back to the people (a form of charity really), or raise prices to benefit the owners of Bookie assets.

Which will it be, and will there be a "Constitution" or "Mission Statement" Bookie users can rely-on, so that early discounted pricing doesn't just result in a short-term product which will evaporate as soon as the prices are raised.