Top 13 Benefits Of Email Verification

You can lower your bounce rate by 90% if you verify your emails. This can make your email delivery more reliable and is a good reason to spend time and effort in email verification. This is not all. Email verification has many other benefits that will help you make the most of your email campaigns.

This post will discuss the 13 best benefits of email verification and what email verifiers can do for you.

What is Email Verification?

Email verification is the process of verifying that an email address has been verified and linked to an actual inbox. This helps to remove spam emails from your email list, so you can only reach those who have a functional address.

There are many tools that can help you save time, but let's first understand the benefits of checking emails.  ZeroBounce - Email Validation Service and Deliverability Toolkit

1. Lower bounce rate

Your reputation as a sender could be damaged by too many bounces. This can also impact your email campaign. An email verifier can help eliminate invalid email addresses and decrease the bounce rate by as much as 90%. An email verification tool that is reliable and accurate will not only check the email address in the system but also perform a real-time check to verify whether the account has been activated. By increasing Email deliverability, you improve your sender score. This determines whether you're a trusted sender, or if you are spammer.

1. Get accurate insight

Once your email verifier has cleaned the mailing list, you will have valid email addresses. The recipients' actions can be easily analyzed when you run an email campaign. Every response you receive from recipients is genuine because they are receiving emails to real addresses.

1. You can save money

It is not cheap to store email addresses or send emails. Maintaining a database is expensive. It costs money to send them. You can remove the unwanted addresses from your list by verifying them. Your database will also shrink. Also, you will send fewer emails. This will result in you saving money.

1. You get a better ROI

Email verification has the advantage of reducing bounce rates, which can help increase ROI. It is a cost-effective way to make your company more money. Each email has a cost. Every email has a cost. A single bounce can have a negative impact on your campaign's ROI. Email bounces are a waste of money spent on email marketing.

1. This reduces the effort required to fix bounces

You will get bounces if you use an email list that has not been verified for your email campaigns. If you do it yourself, the system must not allow hard bounces. However, if you use an email service provider they will transfer bad addresses to another list.

The service provider will also take note of bounces. The limit for bounces is typically set by different email service providers. If you exceed that limit, the service provider can issue a warning. The service provider can ban you if you fail to improve your list-building skills and if there are too many bounces in the future.

All problems will be solved when you verify the list. Email verification tools will remove any undeliverable addresses and save you all the hassle. This is an important benefit to verifying your email address and can help you make your marketing strategy more effective.

1. Reduce spam complaints

This is an important benefit of email verification. The spam complaints should be below five per 5000 emails. You must keep your spam rate low to avoid losing your reputation. Email verification tools can be used to identify spammers by identifying their email addresses. This will alert the verifier to flag these email accounts, so you can avoid being marked as spam.

1. Increase engagement rates

You can eliminate the spammers from your email list by verifying their email addresses. This will decrease the size of your email list but increase engagement. You can increase your email open rate by sending emails to people who use their email account regularly. This will also result in a higher click-through rate .

1. Avoid sending emails to risky email addresses

Some email addresses may not belong to a person. These email addresses are associated with frauds and chargebacks. These email accounts should be avoided as you could get blacklisted for sending spam to traps.

Email verification can be used to verify that you aren't sending emails to potentially dangerous email addresses.

1. Identify catch-all mail servers

These mail servers accept all email sent, even if the mailbox isn't available. It can cause problems for digital marketers as it may appear real at first but will be kicked back in the future. You can use an email verification tool to find out about the server configuration and then remove these email addresses from your mailing list.

1. Temporary accounts detected

Fraudsters often use temporary accounts that are randomly generated and only last 48 hours. They are real and you will not realize that they are temporary. You can later identify these accounts and have them removed using an email verifier.

1. Protect your reputation

You build up a reputation over time by sending emails. This reputation is known as sender reputation. It is based upon several factors. These factors include how often recipients mark your email spam, and how many bounces you have.

Verified email lists allow you to relax as you won't send emails to accounts that could mark them as spammers or cause bounces. This will protect your sender reputation, which is very important to email marketers. For more details to visit ZeroBounce

1. You will not be penalized

Your email service provider will begin to warn you if your campaign receives many bounces or spam reports. If this continues, they will blacklist you. It can also lead to a severe penalty. You can avoid spam reports and bounces by using an email verification tool. This allows you to continue your email campaigns with no worries.

1. This database can be used to build trust and confidence in sales teams

It is crucial that your mailing list be accurate in order to ensure the success of your sales team. Your outreach campaign won't get the results you want and your metrics won't be as good if you don't verify your email addresses. This can be prevented by providing your team with a verified list of email addresses. The outcome of the sale depends on you, so give your team a list of verified email addresses.