A Brand New Way To Launch And Sell Products Online

There is a reason we hear these terms so often: they are the 2 significant methods of selling products.

Either companies are conducting product launches that generate tens of thousands to tens of thousands of dollars in a couple of weeks or they've funnels which are constantly selling.

In DigitalMarketer, we are very familiar with these two strategies. We have lived through the experts of releases and funnels, and we have definitely experienced the drawbacks.

Product Launches vs. Funnels

Product launches operate for 14-21 days and are divided into 3 parts. All the attention you are generating is driven to 3 bits of pre-launch content.

On day 7, you change into opening day. This is the cart stage and your aim becomes to have as many people to close as you can. You're going to be in opening day mode for one more week until day 14 strikes, and you begin to create scarcity and urgency.

This is the official final component of a product launch, once you're telling your prospects the item is only available at this price for a week more or there are just so many seats/units left.

Whilst product launches just last for a maximum of 3 months, funnels are constantly running. Prospects find their way to funnels by clicking on an advertisement, visiting a landing page, and opting-in to get a direct magnet or to make a low-tier purchase.

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Since funnels are always live, they are like evergreen content--they could keep going (and going, and going). A well-executed funnel may easily drive constant sales for a company, unlike a product launch. You may send back-to-back funnel mails, but you can not push product launching after product launch.

You will exhaust your clients... and your staff.

We adore launches since you can sell a good deal of merchandise really quickly, but we despise how high risk and hard to check and optimize that they are.

We also love funnels since they tend to work for a lengthy time period, but we are very aware that each funnel will always perform somewhat worse over time. Each time someone buys, that is one less customer interested in your goods and ready to convert on your funnel.

Imagine if there was a promotion strategy that gave us the advantages of launches and funnels, without the cons?

Let us discuss the Blitz Launch.

Product launching vs. funnel pro and con venn diagram

The blitz launching is the perfect equilibrium that sits in the midst of a funnel and launch. It's the pros of being high reward, higher consciousness, and brand-building without being high risk, hard to optimize, and only able to occur 1-2 times each year. It will not have diminishing returns since it is only found once and it's easy to use your previous results to maximize your next blitz launch.