Sweetbridge (SWC) ICO Analysis: A Blockchain-Based Supply Chain Network with Added Liquidity

Executive Summary

Project Description

The supply chain system in the world today is filled with inadequacies and it is starting to affect industries and how they do business. Firstly, there is a lack of liquidity in current supply chains; the liquidation process for net capital is quite expensive and it ties up borrowing capacity as a result. Secondly, many organisations struggle to manage their supply chains efficiently, leading to excess and unutilised capacity. They also find it hard to recruit talents that can help them improve said supply chain efficiency. Additionally, the world environment as a whole is changing rapidly vis-a-vis tech, and many of these organisations cannot keep pace with ever evolving industrial technologies (e.g. 3D printing, the IoT, autonomous vehicles and so on). Consequently, they find themselves playing catch-up and having to constantly overhaul their supply chains.

Sweetbridge wants to help these organizations solve their supply chain problems and they want to do so with their platform, a platform that consists of 5 different layers, with each layer solving a different problem.

There is a liquidity layer that allows users on the platform borrow money from each other while tendering a tangible asset as collateral. Using this, users can easily avoid the usual time and effort it takes to get a loan through traditional means. Sweetbridge also has a settlement layer that will redefine how settlements between 2 parties will be handled henceforth. For example, if there is a bakery that has unsettled debts with the factory that provides them with supplies, people can go to the bakery, buy a loaf of bread, and the money goes directly to the factory instead of the bakery. Then there is the accounting protocol that improves transparency, risk management and auditability. It presents accurate figures of how much an organization generates, and it can be used as collateral for the creation of further liquidity. The fourth layer is the resource sharing protocol, and it allows organizations share unused resources (trucks, planes, warehouses etc.) among themselves in order to maximize efficiency. The fifth and final layer is the optimization and liquid talent protocol. It allows organizations analyze and enhance the performance of their supply chains using APIs and data aggregation tools.

There will be 2 currencies on the Sweetbridge platform, the Sweetcoin and the Bridgecoin. The Bridgecoin is designed to be a stable currency and it will be tied into a national fiat currency for ease of transaction. People who put down collateral and receive loans will be paid in Bridgecoins, and they can easily convert it into fiat. Sweetcoin, on the other hand, will be used for general activities on the platform like powering settlements, paying for collateral, lowering or eradicating interest fees (this only happens when the right amount of SWC is activated) and so on.

Hard Cap and Valuation

There will be a total of 100 million SWC tokens and 65% of it is put up for Sweetbridge’s public and private sale. 11% goes to the team, 10% is donated to nonprofits that create sustainable economic activity, 9% is kept in reserves for future needs, and the final 5% goes to their partners. The 11 million SWC tokens earmarked for the team are partially vested: 43% of the total are available immediately and the remaining 57% will be released over time.

Sweetbridge’s sales (both public and private) takes a different form to the usual ICO. Their ICO is divided into 6 stages (0–5), stages 0–3 are private sales and during these sales, Sweetbridge was able to raise 11.05 million USD for 4.6 million SWC tokens. The public sale, starting from from stage 4, will see the remaining 60.4 million SWC sold for higher prices than the private sale. Generally, the higher the stage, the higher the token price.

Price Per Token

As mentioned above, price per token is dependent on stage. Find below the stages with their corresponding token prices:

Price per token for 1st private sale (stage 0)

$1.5 per SWC token and 700,000 units were sold.

Hard cap of $1.05 million.

Price per token for 2nd private sale (stage 1)

$2.4 per SWC token and 1,388,889 units were sold.

Hard cap of $3.33 million.

Price per token for 3rd private sale (stage 2)

$2.6 per SWC token and 1,282,051 units sold.

Hard cap of $3.33 million.

Price per token for 4th private sale (stage 3)

$2.8 per SWC token and 1,190,476 units sold.

Hard cap of $3.33 million.

Price per token for 1st public sale (stage 4)

Token price ranged from $3 — $3.99, and 15,732,141 units were sold.

Hard cap of $54 million.

Price per token for 2nd public sale (stage 5)

10% below market price. 44,706,443 units to be sold.

NOTE: Stage 5, the final stage, will be conducted as soon as the platform launches and during this sale, buyers will be able to buy SWC at 10% below market price. Most of the coins will be sold at this stage.

Important Dates

All 4 stages of the private sale, stages 0–3, took place before January 2018. The public sale, from stage 4, will take place from January to June 2018, and the token will be released in tranches during these sales.

Marketing Power

As at the time this post was published, Sweetbridge had almost 3000 followers on Twitter, over 830 users on Telegram, 570 followers on Medium, and over 280 subscribers on Facebook.

Prominent Advisors

Max Atanassov

• Owner of PSEPS Ltd
• CEO / COO of OSCiAl Group for almost 5 years.

Alexander Bulkin

• Co-founder of CoinFund.io
• Developer at Goldman Sachs for 13 years.

Jake Brukham

• Co-founder, and Managing Partner at CoinFund.io for almost 2 years.
• Partner at Triton Research for more than almost 2 years.
• Technical Product Lead at Amazon for over 2 years.

Kenny Rowe

• COO at RChain Cooperative for almost a year.
• Advisor at CoinFund.io for almost a year.
• Co-founder of MakerDAO.
• E-commerce Manager at ExOfficio for almost 9 years.

Howey’s Test

According to Howey’s Test conducted by our analysts, it is unlikely that SWC will be considered a security.

Team Members’ Areas of Expertise

Business experts

Scott Nelson, Founder and CEO.

• Founder, and CEO of Trax Technologies for over 24 years.

David Henderson, Co-Founder and CFO.

• Director/VP Global Finance/VP Client Services at Trax Technologies for 16 years.

Rhonda Milligan, Co-Founder and Chief Catalyst/Builder.

• President at DKM & Associates for 20 years
• VP/Head of Advancement at Phoenix Seminary for 4 years.
• Management/Consultant at Fujitsu for 4 years.

Target market experts

Mac McGary, President.

• Executive Vice President, Global Sales at GT Nexus.

Marketing experts

Dylan Figlo, User Experience & Product Marketing VP.

• Director at Tuft & Needle for 2 years.
• Performance Marketing Associate and eCommerce Operations Associate at Bonobos for almost 3 years.
• Performance Marketing Consultant at Performance Marketing for almost 2 years.

Legal experts

Christopher Gerke, Legal & Tax advisor.

• International Tax Counsel at General Electric for almost 5 years.
• International Tax Director at PwC for over 2 years.
• Legislation Counsel at US Congress Joint Committee on Taxation for almost 3 years.
• Director for Blockchain/Smart Contracts Practice at PwC for over a year.

Software engineering experts

Hui Huang, Co-founder and CTO.

• Software Architect/Chief Data Scientist/Director of Global Encoding Team at Trax Technologies for almost 14 years.

Andrew Cerne, Senior Software Engineer.

• Senior Software Engineer at SpyFu for almost 4 years.
• Co-Founder of Landiverse for almost 2 years.
• Senior Software Engineer at Really Simple, Inc. for almost a year.

Micha Roon, Senior Blockchain Developer.

• Lead Developer at PostFinance Ltd for 1 year.

Robert Zaremba, Senior Blockchain Developer.

• CTO at AgFlow for 4 years.

Blockchain development experts

Micha Roon, Senior Blockchain Developer.

• Blockchain advisor at bitJob for 8 months.
• Blockchain advisor at Swissborg for 9 months.
• Blockchain advisor at Commodity Ad Network for 6 months.
• Ethereum Developer at SOAR Coin for 3 months and at Oz-Coin Gold for 4 months.

Robert Zaremba, Senior Blockchain Developer.

• Founding member, Swiss Blockchain Association.
• IT and Business Development at Scale it for almost 2 years.

Token economics experts

Many members of the Sweetbridge team (including their advisors) are working on many other blockchain projects, and Sweetbridge is sure to benefit from their various token economics experience.

Token sale structure experts

Same as above.

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Disclaimers:

• Nothing written in this article is a legal or an investment advice.
• Information is provided on a best-effort basis and is subject to change without prior notice. Be sure to verify everything you read with a project team.

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The analysis was produced by Research Center team members: Alexander Bugaj, Mark Jedd, Eugene Tartakovsky.

We are constantly working on improving our work and welcome all constructive feedback. Let us know what you think.

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